Social Media Manager

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About the Role

Social Media Manager

Key Responsibilities

• Develop and execute the brand's social media strategy across Instagram, Facebook, YouTube, LinkedIn, Twitter, and emerging platforms.
• Plan, create, and publish engaging content (reels, posts, stories, campaigns).
• Lead calendar planning for monthly and weekly content.
• Work with designers and video editors to develop visually appealing creatives.
• Monitor trends, competitor activities, and platform algorithm changes.
• Manage influencer collaborations and identify creators who fit the brand identity.
• Track performance using analytics tools and generate actionable insights.
• Own community management: reply to comments, DMs, and manage audience engagement.
• Coordinate with internal teams (marketing, product, e-commerce) for campaign integration.
• Ensure brand consistency in tone, visual identity, and messaging across platforms.

Required Skills & Experience

• Proven experience managing social media for brands, agencies, or creators.
• Strong understanding of Instagram, Facebook, YouTube, LinkedIn, Twitter (X), and trending content formats.
• Hands-on experience with reels, scripts, and creative ideation.
• Excellent communication, copywriting, and storytelling skills.
• Basic knowledge of tools like Meta Business Suite, Canva, Buffer/Later, Analytics tools, etc.
• Ability to understand brand positioning and maintain a consistent voice.
• Creativity, trend awareness, and strong aesthetic sense.

Additional Preferences (Good to Have)

• Experience working with influencers or managing collaborations.
• Understanding of brand communication and consumer behavior.

Education

• Graduate in Marketing, Communications, Media, or related fields preferred.

Important Note

• Only candidates with relevant social media experience should apply.

  Irrelevant applications will not be considered.