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Social Media Manager – Pincode (PhonePe Group)

Social Media Manager – Pincode (PhonePe Group)

Name: Jobpe
Address: T-Hub, Plot No 1/C, Sy No 83/1, Raidurgam panmaktha, Knowledge City Rd, Hyderabad, Telangana, 500081, IN
Telephone: +91-83339-09630
Price range: Free

Phonepe

5 - 7 years

8 - 12 Lacs

Bengaluru

Posted:12 hours ago| Platform:

Apply

Skills Required

twitter story writing sprinklr copy writing agile medical insurance social listening brand communication user interaction instagram roi content creation community engagement marketing campaigns partnerships wellness ideation creativity internet

Work Mode

Work from Office

Job Type

Full Time

Job Description

Experience: 57 years
Employment Type: Full-time
Pincode, PhonePes fast-growing quick commerce brand, is looking for a Social Media Manager to lead its social presence across key platforms.
In this role, you will be responsible for building and executing a distinct content and engagement strategy tailored to Indias evolving digital culture. Were looking for someone who understands how to translate trends, insights, and consumer behavior into high-performing, platform-native contentwhile also driving influence through strategic creator and influencer partnerships. Key Responsibilities
Social Strategy & Execution

Develop and execute channel-specific content strategies across Instagram, X (Twitter), YouTube Shorts, and emerging platforms

Translate cultural moments, local trends, and category insights into engaging social content

Build a distinct social voice that aligns with Pincodes brand personality and PhonePes overarching brand values

Content Creation & Copywriting

Own ideation and scripting of content formats including memes, Reels, explainers, and moment-led campaigns

Write sharp, witty, and platform-appropriate copyfrom captions and callouts to one-liners and replies

Collaborate with internal design teams and agency partners to deliver high-quality content

Community Engagement & Influencer Management

Monitor conversations, trends, and user interactions to drive ongoing relevance

Engage with users in real timevia comments, replies, and contextual brand interactions

Identify and work closely with creators and influencers to co-develop content that enhances reach, relevance, and brand affinity

Manage influencer relationships, briefings, contracts, and campaign execution end-to-end

Listening & Brand Alignment

Track brand sentiment and topical conversations using social listening tools like Sprinklr, Meltwater, or Sprout

Flag opportunities and potential risks, and share relevant insights with the Head of Social Media and key stakeholders

Ensure brand tone, messaging, and identity are consistently maintained across channels

Performance & Reporting

Track and report on content and platform performanceengagement, reach, follower growth, CTRs, and influencer ROI

Apply insights to improve strategy and optimise future campaigns

Cross-functional Collaboration

Partner with Marketing, Product, Growth, and the core PhonePe social team on integrated campaigns and category pushes

Ensure alignment and synergy across all social and brand communication

What Were Looking For

57 years of experience managing social media for high-growth consumer brands; experience in quick commerce, e-commerce, or D2C is a plus

Strong copywriting and storytelling abilities, especially for mobile-first, short-form content

Deep understanding of Indias digital culturememes, trends, internet language, and audience behavior

Proven experience in influencer identification, negotiation, and campaign execution

Familiarity with social media tools such as Sprinklr, Meltwater, Sprout, or native dashboards

Agile, collaborative mindset and ability to thrive in a fast-moving brand environment

Why Join Us

Be part of a new-age brand with the backing of one of Indias most trusted tech companies

Shape the social voice of a business built for everyday convenience and cultural relevance

Creative freedom, real-time execution, and a highly engaged audience

Competitive compensation and long-term growth opportunities

PhonePe Full Time Employee Benefits (Not applicable for Intern or Contract Roles)

Insurance Benefits - Medical Insurance, Critical Illness Insurance, Accidental Insurance, Life Insurance

Wellness Program - Employee Assistance Program, Onsite Medical Center, Emergency Support System

Parental Support - Maternity Benefit, Paternity Benefit Program, Adoption Assistance Program, Day-care Support Program

Mobility Benefits - Relocation benefits, Transfer Support Policy, Travel Policy

Retirement Benefits - Employee PF Contribution, Flexible PF Contribution, Gratuity, NPS, Leave Encashment

Other Benefits - Higher Education Assistance, Car Lease, Salary Advance Policy

Working at PhonePe is a rewarding experience! Great people, a work environment that thrives on creativity, the opportunity to take on roles beyond a defined job description are just some of the reasons you should work with us. Read more about PhonePe on our blog.
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Social Media Manager – Pincode (PhonePe Group)