Social Media Manager - LOVETC

Location:

Company:

Brand:LOV

About Us:

Birla Cosmetics, part of Office of Ananya Birla, is home to two of India’s most culturally relevant beauty brands:

LOV

CONTRABAND

We’re a passionate team with big ambitions, building brands that shape beauty conversations, not just follow them.

Position Purpose and Summary:

LOV

Key Responsibilities:

• Develop and execute comprehensive social media strategies across multiple platforms (Instagram, Pinterest, YouTube, etc.)
• Create original, on-brand content including photos, videos, reels, stories, and written copy
• Plan and maintain content calendars aligned with marketing campaigns, product launches, and seasonal trends
• Monitor performance metrics and optimize content based on analytics and audience insights
• Engage with followers through comments, messages, and interactive features to build community
• Stay current on platform updates, algorithm changes, and emerging social media trends
• Collaborate with marketing, PR, and creative teams to ensure cohesive brand messaging
• Identify and coordinate influencer partnerships and user-generated content opportunities
• Participate in photoshoots and events to capture behind-the-scenes content
• Manage social media budgets for paid promotion and sponsored content

Qualifications:

• 3+ years of social media management experience in the beauty industry.
• Proven success in growing brand engagement, followers, and community for consumer beauty brands.
• Strong portfolio demonstrating creative and on-brand content creation across multiple social media platforms.
• Proficient with social media analytics tools and data-driven content optimization.
• Skilled in photography, video production, and editing for social media formats.
• Experience with social media management and content planning tools (e.g., Later, Hootsuite).
• Deep knowledge of beauty trends, terminology, and consumer behaviour on social media.
• Excellent copywriting skills with the ability to adapt

  LOV

  ETC's brand voice across channels.
• Bachelor’s degree in Marketing, Communications, Digital Media, or related field preferred.

Preferred Skills:

• Experience styling cosmetics products for flat lays and visual storytelling.
• Understanding of SEO, hashtag strategies, and content discoverability in the beauty space.
• Basic graphic design skills and familiarity with Adobe Creative Suite (Photoshop, Premiere Pro).
• Experience in influencer marketing and managing long-term brand collaborations.
• Knowledge of paid social media advertising and campaign management.
• Community management experience with a passion for customer engagement.
• Ability to work efficiently in a fast-paced environment and adapt to changing priorities.