Posted:1 week ago|
Platform:
On-site
Full Time
Kaarwan is India’s leading EdTech platform for Architecture, Construction, and BIM professionals. We offer practical, job-oriented upskilling courses and have built a trusted community of 3,00,000+ learners. We’re now expanding our digital footprint and looking for a platform-specialized Social Media Manager to elevate our presence across LinkedIn, Meta (Instagram + Facebook), and Pinterest.
The Social Media Manager will own, strategize, and execute content and campaigns across three major platforms. This role requires a deep understanding of algorithms, content performance, architectural audiences, and communication funnels for course enrollments.
• Develop LinkedIn-first content strategy.
• Create thought leadership posts, carousels, documents, and videos.
• Grow company page & founders’ profiles.
• Execute lead-gen campaigns and track analytics.
• Plan reels, carousels, and stories optimized for engagement.
• Produce high-quality scripts and content series.
• Manage community, inbox, comments, and highlight structure.
• Collaborate with the performance team for ad creatives & A/B testing.
• Build boards for architecture, BIM workflows, and design inspiration.
• Create 100–120 keyword-optimized pins monthly.
• Convert existing content into Pinterest-first formats.
• Track impressions, saves, clicks, and SEO performance.
• Create a unified 30-day content calendar.
• Coordinate with design, sales, academic, and ads teams.
• Present weekly analytics with insights and recommendations.
• 1–2 years of experience in social media management.
• Strong command over LinkedIn, Instagram, Facebook & Pinterest algorithms.
• Excellent copywriting and storytelling skills. • Basic knowledge of Canva, Figma, or editing tools.
• Ability to simplify BIM/Architecture topics for social media.
• Access to all Kaarwan courses for upskilling.
• Opportunity to scale India’s leading AEC EdTech brand.
• Creative freedom and high-growth environment.
• Competitive salary + performance bonuses.
Kaarwan
Upload Resume
Drag or click to upload
Your data is secure with us, protected by advanced encryption.
Browse through a variety of job opportunities tailored to your skills and preferences. Filter by location, experience, salary, and more to find your perfect fit.
We have sent an OTP to your contact. Please enter it below to verify.
Instantly access job listings, apply easily, and track applications.
1.8 - 2.4 Lacs P.A.
bhavnagar
1.8 - 3.0 Lacs P.A.
gurugram
3.0 - 8.0 Lacs P.A.
baruipur, west bengal, india
Salary: Not disclosed
chandigarh
1.8 - 2.4 Lacs P.A.
india
1.2 - 2.16 Lacs P.A.
kottayam
Experience: Not specified
2.4 - 3.24 Lacs P.A.
panchkula
Experience: Not specified
2.4 - 3.24 Lacs P.A.
3.0 - 5.4 Lacs P.A.
Experience: Not specified
1.44 - 1.8 Lacs P.A.
