Social Media Manager

Company:

Location:

Experience:

Employment Type:

Package-6-7 LPA

About Sanskrutihomes:

Sanskrutihomes is one of India's fastest-growing loungewear and everyday-wear brands, operating across Myntra, Flipkart, Zepto, and our D2C platform. With 226K+ Instagram followers and strong year-on-year growth, we are expanding our brand team and hiring a strategic Social Media Manager to elevate our digital presence.

Role Overview:

Social Media Manager

Key Responsibilities:

1. Social Media Strategy & Planning

• Build and execute monthly & quarterly social media strategies.
• Develop content calendars aligned with product launches, campaigns, and trends.
• Maintain consistent visual identity and brand voice across platforms.

2. Content Creation & Oversight

• Lead overall content direction for Instagram, Pinterest, YouTube Shorts & more.
• Conceptualize high-performing reel ideas, creative stories, UGC-style content & campaign shoots.
• Coordinate with in-house team, photographers, editors, and stylists.
• Approve final content before publishing.

3. Influencer & Creator Management

• Identify, onboard, and manage influencers (paid & barter).
• Create deliverable plans, negotiate rates, and track performance ROI.
• Build long-term creator partnerships and UGC pipelines.

4. Data & Performance Analytics

• Monitor engagement, reach, follower growth, and conversions.
• Prepare weekly/monthly dashboards and insights.
• Use data to refine strategy, content direction, and posting timelines.

5. Community & Brand Management

• Manage comments, DMs, tags, and brand engagement.
• Strengthen community building through polls, feedback, and interactive content.
• Ensure a positive online brand reputation.

Skills & Competencies Required:

• Strong command of Instagram algorithms, trends, and viral content strategy.
• Ability to ideate and execute creative concepts independently.
• Good understanding of lifestyle/fashion aesthetics.
• Strong communication & copywriting skills.
• Ability to lead a small creative/content team.
• Proficiency in Canva, CapCut/VN, or collaboration with editors.
• Knowledge of Pinterest marketing is a plus.

Experience:

• 36 years in Social Media, Content, Digital Marketing or Branding.
• Prior experience with Fashion / D2C brands is

  highly preferred

  .
• Demonstrated results in scaling social media accounts.

Why Join Us:

• Work with one of India's top emerging loungewear brands.
• Creative freedom & ownership of brand storytelling.
• Strong growth opportunities as the brand expands.
• Young, dynamic, and friendly team culture.
• Employee discounts & performance incentives.