Social Media Manager / Digital Marketing Strategist

About Us:

Weddings by Artique - is a luxury wedding design and cinematography brand specializing in cinematic storytelling, destination events, and curated visual narratives. We're now expanding and looking for a dynamic Digital Media Manager to scale our digital presence and lead generation efforts.

Role Objective:

To lead and execute all digital marketing initiatives for Weddings by Artique — focusing on brand visibility, lead generation, digital advertising, analytics, and performance marketing across all digital channels.

Key Responsibilities:

1. Strategy & Campaign Planning

* Develop and implement digital media strategy aligned with brand objectives

* Plan, execute, and optimize performance marketing campaigns (Google Ads, Meta Ads)

* Monitor ROI, CPL, and campaign KPIs

2. Website & SEO

* Manage website content updates & landing pages (using WordPress or similar)

* Ensure site SEO optimization (on-page & off-page)

* Improve page speed, mobile optimization, and organic search visibility

* Working knowledge of SEO, email marketing, and basic design tools

3. Social & Paid Media Oversight

* Coordinate with the Social Media Manager to align organic and paid strategies

* Strong hands-on with Meta Business Suite, Google Ads, Analytics (GA4)

* Boost high-performing posts, manage A/B testing for ads

* Collaborate with influencers and media partners for digital coverage

4. Lead Funnel Management

* Create and manage lead capture funnels via Meta & Google platforms

* Integrate forms with CRM or email automation tools (Mailchimp / Zoho / HubSpot)

* Develop nurture sequences for inquiries and convert to meetings

5. Email & Automation

* Design and schedule email campaigns (newsletters, event showcases, testimonials)

* Segment audience by behavior/location/intent

6. Data & Reporting

* Weekly & monthly digital performance reports

* Google Analytics, GA4, Meta Business Suite, UTM tracking

Qualifications & Skills:

* Bachelor's degree in Marketing / Communications / Digital Media

* 4+ years of experience in digital marketing (preferably in luxury/lifestyle industry)

* Proven success in managing paid media campaigns

* Strong grasp of SEO/SEM, Google Analytics, Meta Ads Manager

* Knowledge of CRMs, CMS (WordPress), and automation tools

* Creative eye for storytelling, visual ads, and consumer behavior

* Strong analytical & communication skills

Nice to Have (Bonus Points):

* Experience working in wedding, hospitality, or lifestyle brands

* Proficiency in Canva / Adobe tools / Figma for ad creative briefs

* Experience running influencer campaigns with Indian or South Indian creators

* Bonus: Experience in wedding, events, or visual storytelling industries

KPIs for This Role:

* Cost per lead (CPL)

* Conversion rate to inquiry/consultation

* Website traffic & bounce rate improvement

* Social ad engagement

* Monthly lead growth

Job Type: Full-time

Pay: ₹25,000.00 - ₹35,000.00 per month

Benefits:

• Flexible schedule

Work Location: In person