Social Media Manager | CXO branding

About the Role

CXO Branding Expert

Key Responsibilities

1. Personal Branding Strategy & Execution

• Develop and execute a structured

  CXO personal branding strategy

  aligned with business goals.
• Establish a strong

  LinkedIn, Twitter, Instagram, YouTube, and podcast presence

  , ensuring consistent engagement and growth.
• Identify and

  craft narratives

  that enhance CXOs leadership positioning in the financial markets domain.
• Create and manage a

  content calendar

  for daily/weekly posts across all platforms.

2. Content Creation & Optimization

• Write

  engaging, insightful, and industry-relevant content

  (text, video scripts, infographics, and carousels).
• Work with designers, video editors, and agencies to produce high-quality visual content.
• Develop

  short-form and long-form content

  , including thought leadership articles, social media posts, and market insights.
• Ensure

  SEO and algorithm optimization

  for maximum reach and engagement.

3. Social Media Mastery & Growth

• Implement a

  platform-specific growth strategy

  to boost visibility, engagement, and followers.
• Use the latest

  social media trends, AI tools, and data-driven insights

  to optimize performance.
• Engage with the audience through comments, Q&A sessions, and direct interactions.
• Stay updated on

  industry trends, competitor strategies, and algorithm changes

  .

4. Financial Markets & Industry Expertise

• Translate complex financial market trends into

  simple, engaging, and insightful content

  .
• Collaborate with

  research and financial analysts

  to create valuable thought leadership content.
• Position the CXO as a

  go-to voice in the finance and investment ecosystem

  .

5. Performance Analytics & Optimization

• Track, measure, and analyze

  content performance metrics

  (engagement, reach, sentiment, and conversion).
• Generate

  monthly reports

  with insights and recommendations for content improvement.
• Run A/B testing on different content formats and publishing strategies to optimize results.
• Use data-driven insights to

  refine brand messaging and platform strategies

  .

Key Skills & Qualifications

• 5-8 years of experience

  in

  personal branding, social media marketing, and content strategy

  .
• Strong understanding of

  financial markets, investment trends, and economic insights

  .
• Proven expertise in

  LinkedIn, Twitter, Instagram, and YouTube growth strategies

  .
• Exceptional writing and storytelling skills with a deep understanding of

  social media algorithms

  .
• Ability to create

  data-driven content strategies

  using tools like

  Google Analytics, Sprout Social, Hootsuite, and native platform analytics

  .
• Strong video content ideation skills (reels, shorts, live sessions, etc.).
• Experience in

  working with design and video teams

  for high-quality content production.
• Ability to work in a

  fast-paced, high-performance environment

  with tight deadlines.

Preferred Qualifications

• Experience in

  executive or leadership branding

  for finance or corporate leaders.
• Prior work experience in a

  financial services firm, fintech, or stock market domain

  .
• Basic knowledge of

  paid media strategies

  for social media amplification.

Why Join Us?

• Work directly with a top-tier CXO and shape their

  public image as a thought leader

  .
• Be part of a

  high-impact, high-visibility role

  with industry-wide influence.
• Competitive compensation and growth opportunities in a

  leading financial organization

  .