Social Media Manager & Content Creator

About UB City

UB City is South India’s first and most iconic luxury destination mall, home to 40+ global luxury brands, premium dining, art, and cultural experiences. Our mission is to remain the top-of-mind destination for luxury shopping and lifestyle, not just through physical experiences—but through powerful, aspirational digital storytelling.

Role Overview

hands-on Social Media Manager & Content Creator

This person will be the digital voice and visual eye of UB City executing the brand’s social media strategy through daily on-ground content creation, real-time posting, and retail collaboration.

Key Responsibilities

Content Creation (Primary Focus – 70% of Role)

• Shoot

  original photo and video content

  on a regular basis across UB City’s spaces, brand stores, events, installations, and more.
• Create engaging

  Reels, Stories and carousels

  that align with brand tone and drive engagement.
• Capture content for

  store launches, seasonal refreshes, new arrivals

  , product highlights, and in-mall experiences.
• Edit visual assets using mobile or desktop tools with minimal turnaround time

  basic video editing, transitions, sound syncing, and color correction

  .

Social Media Execution

• Schedule and publish content across platforms (Instagram, Facebook, LinkedIn, YouTube).
• Draft compelling copy and CTAs tailored to each platform.
• Monitor trends, audio, hashtags, and community buzz to keep content relevant and platform native.
• Cover events

  live

  or same-day ensuring high-quality capture and fast editing turnaround.

Retail & Brand Partner Collaboration

• Work closely with luxury retail partners to conceptualize and co-create content around product collections, brand campaigns, and offers.
• Coordinate with store managers and visual merchandisers for in-store shoots and seasonal updates.

Meta Advertising (Basic Execution)

• Run basic sponsored post promotions through

  Meta Ads Manager

  to increase visibility and reach for key posts and events.
• Track post-performance, insights, and suggest creative optimization ideas.

Must-Have Skills & Tools

• Proven ability to

  shoot and edit

  content independently (portfolio/Instagram must reflect this).
• Strong grip on mobile-first editing tools:

  CapCut, InShot, Lightroom, Canva, VN Editor

  , or Adobe tools (Photoshop, Premiere Rush).
• Understanding of luxury brand language and visual aesthetics.
• Platform fluency especially

  Instagram

  , and some experience with

  Meta Ads Manager

  .
• Excellent sense of visual storytelling, framing, and creating "thumb-stopping" content.
• Comfortable with on-ground, real-time execution and working solo with minimal supervision.