Social Media Manager

Job Title: Social Media Manager

Location: Gurugram, Sector-67

Timing: 10:30 am to 7:30 pm

Working days: Monday to Friday (WFO), Saturday (WFH)

Experience: 3+ years

Salary: As per the market standard

No. of Vacancies: 01

About the Role:

Social Media Specialist

Key Responsibilities:

• Content Calendar Management:

  Plan and maintain a monthly social media calendar that reflects the brand voice, key launches and campaign goals.

• Video Creation:

  Ideate, shoot, and edit short-form content (Reels, Stories, YouTube Shorts, etc.) that’s platform-native, visually engaging, and high on storytelling.

• Trendspotting & Activation:

  Keep your ear to the ground for emerging trends, formats, and cultural moments, and translate them into relevant brand content at speed.

• Product & Campaign Launches:

  Collaborate with marketing and design teams to conceptualise and execute social-first campaigns for product drops and key milestones.

• Influencer Collaborations:

  Identify, onboard, and manage micro and macro influencers for content partnerships and campaigns. 

• Cross-Brand Collaborations:

  Ideate and execute co-branded content and partnerships with like-minded brands to expand reach and engage new audiences.

• Content Banking:

  Build a robust bank of IPs, evergreen, reactive, and topical content, including testimonials, BTS, and user-generated content.

• Analytics & Reporting:

  Track, analyse, and report on content performance. Use insights to double down on what works and refine what doesn’t.

• Cross-Functional Collaboration:

  Work closely with design, product, influencer, and performance teams to ensure unified communication and visual identity.

What We’re Looking For:

• 3–4 years of experience managing social media for a brand or agency, ideally with hands-on experience in both content creation and strategy.
• Proven experience in executing influencer campaigns and/or brand collabs.
• Solid grasp of social media algorithms, emerging formats, and what makes content tick.
• Strong shooting skills, especially for short-form, mobile-first content.
• Creative copywriting chops, from captions to CTAs.
• Experience using analytics tools like Instagram Insights.