Social Media Manager

Key Responsibilities1️ Strategy & Planning

• Develop and execute a monthly social media calendar aligned with marketing campaigns, seasons, and ongoing projects.
• Define content pillars — Garden Makeovers, Client Stories, DIY Tips, Behind-the-Scenes, and Green Lifestyle.
• Plan for lead-generation campaigns targeting balcony and villa clients.

2️ Content Creation & Management

• Coordinate photo and video shoots at project sites (with gardeners, makeovers, etc.).
• Write creative captions, reels scripts, and hashtags aligned with brand tone.
• Manage daily posting schedule on Instagram, Facebook, LinkedIn, and YouTube Shorts.
• Collaborate with design and video editors for high-quality outputs.
• Curate user-generated content and client testimonials.

3️ Performance Marketing

• Run paid campaigns for awareness, lead generation, and retargeting.
• Analyze metrics (reach, engagement, CPL, conversion rate) and refine campaigns.
• Work with founder to allocate and optimize ad spend.

4️ Community & Brand Engagement

• Engage with followers, reply to DMs/comments promptly.
• Partner with influencers, home décor pages, and plant brands for collaborations.
• Maintain consistent tone and visual identity across all channels.

5️ Analytics & Reporting

• Deliver monthly social media performance reports.
• Identify content types that drive maximum ROI (video, reels, carousels, etc.).
• Suggest innovative content formats (AI-generated visuals, plant quizzes, before-after stories).

Required Skills & Tools

• Proven experience managing Instagram-first brands (preferably in lifestyle, décor, or home improvement).
• Strong copywriting & storytelling ability.
• Hands-on with tools like Canva, CapCut, Meta Ads Manager, and Google Sheets.
• Basic photography & video direction sense.
• Understanding of SEO for Instagram & YouTube.
• Fluent in English (Hindi/Kannada a plus).

Preferred Personality Traits

• Passionate about gardens, design, and sustainability.
• Self-driven, creative thinker, with a “content is currency” mindset.
• Can work independently but collaborate closely with on-site teams and the founder.

Job Types: Full-time, Part-time

Pay: ₹20,000.00 - ₹25,000.00 per month

Benefits:

• Work from home

Work Location: In person