Social Media Handler/Website Handler

Department:

Digital Marketing / Branding

Role Overview:

Bandhani - The Ethnic Store

Bandhani's

The ideal candidate should have a strong understanding of social media platforms, basic website management skills, and an eye for design and presentation, especially for ethnic fashion and lifestyle products.

Key Responsibilities - Website Handler

• Manage and regularly update website content (text, images, blogs, products, etc.)
• Ensure smooth functioning, performance, and security of the website
• Monitor website uptime, speed, and overall user experience
• Upload and maintain pages using CMS platforms (WordPress or similar)
• Fix basic website issues and coordinate with developers for technical support
• Implement basic on-page SEO updates (meta tags, content optimization, URLs)
• Ensure website content is accurate, updated, and error-free
• Perform regular website backups and updates
• Track website performance using analytics tools (Google Analytics, etc.)
  

Key Responsibilities - Social Media Handler

• Manage daily operations of social media platforms (Instagram, Facebook, LinkedIn)
• Create and publish engaging posts, reels, stories, and captions
• Plan and execute monthly content calendars
• Maintain brand tone and visual aesthetics aligned with ethnic fashion
• Engage with followers, respond to comments and DMs promptly
• Collaborate with design, marketing, and photography teams
• Monitor analytics, insights, and improve engagement and reach
• Stay updated with social media trends, reels formats, and hashtags
• Support festival campaigns, new collection launches, and promotions
  

Eligibility & Qualifications:

• Graduate in Marketing, Media, Fashion, or related field (preferred)
• 03 years of experience in social media handling
• Strong understanding of Instagram and Facebook algorithms
• Experience with tools like Canva, Meta Business Suite, and scheduling tools
• Basic knowledge of influencer marketing and collaborations
• Passion for ethnic wear, fashion, and visual storytelling
  

Required Skills:

• Social media marketing & content creation
• Basic website management knowledge (WordPress or similar CMS)
• Copywriting and caption writing
• Creative thinking and trend awareness
• Analytics & reporting
• Time management and multitasking
• Basic understanding of SEO is an advantage
• Manage and update website content regularly
• Ensure website functionality, performance, and security
  

Preferred Skills (Good to Have):

• Basic graphic or video editing skills
• Influencer coordination experience
• Knowledge of e-commerce or fashion brands