Social Media Handler/Website Handler

0 - 3 years

1 - 3 Lacs

Posted:3 days ago| Platform: Naukri logo

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Work Mode

Work from Office

Job Type

Full Time

Job Description

Department:

Digital Marketing / Branding

Role Overview:

Bandhani - The Ethnic Store

Bandhani's

The ideal candidate should have a strong understanding of social media platforms, basic website management skills, and an eye for design and presentation, especially for ethnic fashion and lifestyle products.

Key Responsibilities - Website Handler

  • Manage and regularly update website content (text, images, blogs, products, etc.)
  • Ensure smooth functioning, performance, and security of the website
  • Monitor website uptime, speed, and overall user experience
  • Upload and maintain pages using CMS platforms (WordPress or similar)
  • Fix basic website issues and coordinate with developers for technical support
  • Implement basic on-page SEO updates (meta tags, content optimization, URLs)
  • Ensure website content is accurate, updated, and error-free
  • Perform regular website backups and updates
  • Track website performance using analytics tools (Google Analytics, etc.)

Key Responsibilities - Social Media Handler

  • Manage daily operations of social media platforms (Instagram, Facebook, LinkedIn)
  • Create and publish engaging posts, reels, stories, and captions
  • Plan and execute monthly content calendars
  • Maintain brand tone and visual aesthetics aligned with ethnic fashion
  • Engage with followers, respond to comments and DMs promptly
  • Collaborate with design, marketing, and photography teams
  • Monitor analytics, insights, and improve engagement and reach
  • Stay updated with social media trends, reels formats, and hashtags
  • Support festival campaigns, new collection launches, and promotions

Eligibility & Qualifications:

  • Graduate in Marketing, Media, Fashion, or related field (preferred)
  • 03 years of experience in social media handling
  • Strong understanding of Instagram and Facebook algorithms
  • Experience with tools like Canva, Meta Business Suite, and scheduling tools
  • Basic knowledge of influencer marketing and collaborations
  • Passion for ethnic wear, fashion, and visual storytelling

Required Skills:

  • Social media marketing & content creation
  • Basic website management knowledge (WordPress or similar CMS)
  • Copywriting and caption writing
  • Creative thinking and trend awareness
  • Analytics & reporting
  • Time management and multitasking
  • Basic understanding of SEO is an advantage
  • Manage and update website content regularly
  • Ensure website functionality, performance, and security

Preferred Skills (Good to Have):

  • Basic graphic or video editing skills
  • Influencer coordination experience
  • Knowledge of e-commerce or fashion brands

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