Social Media Executive

About the Role:

We’re looking for a creative, analytical, and highly organized Social Media Executive to join our fast-paced agency team. You should be a Meta Ads pro, with hands-on experience in campaign creation, page management, and content strategy. This role is perfect for someone who knows how to build brands online, generate leads, and keep communities engaged.

Key Responsibilities: Meta Ads & Paid Campaigns

• Plan, execute, and optimize high-performance Facebook & Instagram ad campaigns.
• Analyze and report on campaign performance, with a clear focus on ROI, lead generation, and conversions.
• Conduct A/B testing of ad creatives, audiences, and placements to scale results. Page Creation & Management
• Create, set up, and optimize Meta Business Pages for clients.
• Manage and maintain social media pages/accounts across Facebook, Instagram, LinkedIn, and others.
• Ensure brand consistency across platforms.

Content & Strategy

• Develop and implement monthly content calendars aligned with client goals.
• Collaborate with the creative team for engaging posts, reels, stories, and ad creatives.
• Craft tailored social media strategies for various industries and campaign goals (brand awareness, lead generation, engagement, etc.).

Reporting & Insights

• Monitor page insights, ad analytics, and audience behavior.
• Create detailed performance reports and suggest improvements based on data.

Client Coordination (Bonus)

• Participate in client meetings for strategy discussions and performance updates.
• Provide insights and ideas based on industry trends and platform changes.

Requirements:

• 1 Year of proven experience managing Meta Ads and social media accounts in an agency or multi-brand setup.
• Deep knowledge of Meta Business Suite, Ads Manager, and audience targeting.
• Strong understanding of platform algorithms, content formats, and best practices.
• Excellent verbal and written communication skills.
• Ability to manage multiple accounts and deadlines with attention to detail.
• Experience with tools like Canva, Buffer, Hootsuite, or similar.

Nice to Have:

• Familiarity with LinkedIn Ads, Google Ads, or YouTube campaigns.
• Basic graphic or video editing skills.
• Ability to write engaging captions and ad copy.

Job Type: Full-time

Pay: ₹15,000.00 - ₹25,000.00 per month

Work Location: In person