Social Media Executive SMO

As a Digital Marketing professional, you will be responsible for planning and executing various online marketing campaigns including web, database marketing, email, social media, and display advertising. You will design, build, and maintain the social media presence of the company. Your role will involve measuring and reporting the performance of all digital marketing initiatives against set goals such as ROI and KPIs. Furthermore, you will be expected to identify trends and insights to optimize spend and performance effectively. Key Responsibilities: - Brainstorm new and creative growth strategies through digital marketing. - Plan, execute, and measure experiments and conversion tests. - Collaborate with internal teams to create landing pages and optimize user experience. - Utilize strong analytical ability to evaluate the end-to-end customer experience across multiple channels and touch points. - Identify critical conversion points and drop off points to optimize user funnels. - Collaborate with agencies and vendor partners for successful campaign execution. - Evaluate emerging technologies and provide thought leadership for their adoption where appropriate. - Demonstrate solid knowledge of website and marketing analytics tools such as Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc. Qualifications Required: - Solid experience in digital marketing with a focus on online campaign execution and optimization. - Proficiency in website and marketing analytics tools. - Strong analytical skills with the ability to interpret data and trends effectively. - Excellent communication and collaboration skills to work with internal teams and external partners. Please note that the job type for this position is full-time and permanent. The work location is in person. (Note: No additional details about the company were mentioned in the provided job description.),