Social Media Executive

About the Company

We’re a Gen-Z focused full-stack entertainment company across social video, OTT video and a UGC led gaming platform reaching viewers via sitcoms, webshows and gaming entertainment . Our social video, and OTT business are market leaders for Gen-Z video consumption in India with over 1B+ monthly views across platforms

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• Rusk Studio

  s: Production house curating 200+ episodes annually of (a) scripted fiction – drama, romance, comedy (b) unscripted – formatted reality for top OTT platforms like Amazon Mini, Jio Cinemas & others. School Friends on AMT Ishq Next Door on Jio Cinema

• s.

• Alrig

  ht: Rusk Media’s flagship YouTube channel, also content distribution across IG & FB. With over 400M monthly views, 25M unique viewers & 18M+ engagements reaching 15-34 yrs old, Tier 1 GenZ & Millennial audiences . Couple Goals Roomies Date With Senior Pret Boys The Viral Jodi Modern Parivaar D

• UDE

• Playgr

  ound: Founded in 2022, Playground (PG) is Category first pop-culture gaming entertainment show garnering 2B+ views ( per season), across 30M+ unique viewers ( 18-24 media dark comprising 65% of that) has successfully completed 3 seasons. The content comprises of Game play streams , reality episodes & short form content distributed across Amazon mini TV & Rusk social handles. Casting includes included biggest influencers/gamers in India as mentors of the team Carry Minati, Triggered Insaan, Mortal & Scout, Techno Gamerz , Elvish Yadav, Fukra Insaan etc. Some of the leading sponsors across the seasons has been Coca Cola, Hero Motocorp , iQOO mobiles , KFC , LG , Boat , PUMA , Too Yum , Asus , First Naukri , MAAC & more. Playground has won multiple industry awards like Emvies, Goa fest Abby’s, ET Brand Equity Shard Awards 2023 for association with Coca Cola India & KFC.

Why Work With Us?

Beyond the regular, working at a cool startup office, with the best folks coming together on a single mission to revolutionize entertainment and advertising, let’s talk about growth. You get to be part of a growth journey that has been 6X in the last 5 year and continues the hockey stick as more ambitious minds join us.

If you’re someone who’s curious, loves to ask questions, loves to take responsibility, and wanting to create your own path towards delivering a powerful change, or if you’re just someone who’d love to be this person, we are the place for you.

About the Role

We are looking for a Social Media Publishing Executive to manage content distribution across various social media platforms. If you’re a meme enthusiast, can spot Instagram trends from a mile away, and have a passion for content marketing, we’d love to have you on board!

Key Responsibilities:]

• Manage and execute content publishing on Instagram, Facebook, YouTube, and snapchat.
• Monitor and analyse social media trends, engagement metrics, and audience insights to optimize content performance.
• Ensure timely scheduling and publishing of content while maintaining brand voice and consistency.
• Collaborate with the creative team to ideate and distribute engaging content.
• Stay updated with the latest content marketing strategies and platform
  updates

  .

Requirements:

• 1-3 years of experience in social media publishing or content distribution.
• Strong understanding of social media algorithms, engagement tactics, and audience behaviour.
• Ability to multitask, meet deadlines, and work in a fast-paced environment.
• Meme enthusiast with a knack for viral trends.
• Passion for binge-watching content across different platforms

Benefits:

• Unlimited leaves
• Wellness leave (1 day period leave for female individuals)
• 5 days in-office working.
• Free Snacks