Social Media Executive

Digital Marketing Executive – Profile We are looking for a dynamic and result-oriented Digital Marketing Professional who can strengthen our online presence, generate quality leads, and support business growth across technology-driven solutions such as Led Lighting, Decorative Lighting, Surveillance, Fire Systems, Home Automation, Networking, IoT, and Energy Management. The ideal candidate should have a strong understanding of digital marketing strategies, brand positioning, and performance marketing, with the ability to convert technical offerings into compelling digital content. Key Responsibilities: Plan, execute, and optimize digital marketing campaigns across Google, Meta (Facebook/Instagram), LinkedIn, and other platforms Manage company website, landing pages, and SEO to improve visibility and lead generation Create and manage content for social media, blogs, email campaigns, and WhatsApp marketing Generate qualified leads for B2B and B2C segments and support the sales team with digital campaigns Analyze campaign performance using tools like Google Analytics, Search Console, and Ads Manager Coordinate with design, sales, and technical teams to ensure consistent brand communication Manage online reputation, reviews, and brand credibility Required Skills & Expertise: Strong knowledge of SEO, SEM, Google Ads, Meta Ads, and social media marketing Experience in lead generation and performance marketing Basic understanding of websites (WordPress preferred) and landing page optimization Content planning, copywriting, and campaign execution skills Familiarity with CRM tools, email marketing, and marketing automation is an advantage Preferred Background: Experience in electronics, IT, system integration, security, automation, or technology-driven industries Ability to understand technical products and communicate value to customers digitally Key Traits: Result-driven with strong analytical skills Creative thinker with attention to detail Good communication and coordination skills Self-motivated and capable of handling multiple campaigns