Social Media Executive

Social Media Strategy & Planning

• Develop monthly and quarterly social media strategies aligned with brand goals.
• Create comprehensive content calendars, theme plans, and campaign concepts.
• Monitor trending social topics, audio, formats, and industry activities to keep content relevant and engaging.

Content Creation & Publishing

• Coordinate with designers, creators, and internal teams to execute high-quality content.
• Write engaging and platform-appropriate captions, scripts, and ideas.
• Publish posts, reels, stories, and TikToks across all platforms on schedule.
• Ensure the brand’s tone, identity, and consistency are maintained across channels.

Growth & Engagement Management

• Develop new ideas and strategies to increase followers, reach, and engagement.
• Monitor insights, analytics, and performance metrics to optimize content.
• Respond to comments, DMs, and community interactions in a timely manner.

Collaboration & Outreach

• Reach out and coordinate with:
• Marketing and PR agencies
• Creators and TikTokers
• Restaurants, schools, and community partners for collaborations
• Handle basic communication, negotiation, and follow-ups for partnerships.

Administrative & Support Tasks

• Support in executing marketing campaigns and offline/online activities.
• Coordinate for shoot requirements, content approvals, and deliverables.
• Assist with miscellaneous marketing tasks as needed.

Requirements

• Strong understanding of all major social media platforms (Instagram, TikTok, Facebook, YouTube, LinkedIn, etc.)
• Ability to come up with creative ideas, hook points, and viral content formats.
• Basic knowledge of social media analytics and performance tools.
• Excellent communication and writing skills.
• Ability to multitask, meet deadlines, and handle fast-paced environments.
• Proactive mindset with the ability to independently drive initiatives.

Preferred Skills

• Basic knowledge of content trends, editing apps, and viral formats.
• Understanding of PR, brand collaborations, and community-building strategies.

Why Join Us?

• Opportunity to work with a dynamic and creative team
• A culture that encourages fresh thinking, innovation, and growth
• Exposure to brand-building, influencer marketing, and digital strategy

Job Type: Full-time

Pay: ₹20,000.00 - ₹22,000.00 per month

Work Location: In person