Social Media Executive

Job Summary:

We are seeking a results-driven and experienced Facebook (Meta) Ads Expert to manage and optimize our paid advertising campaigns across Meta platforms (Facebook, Instagram, Messenger). The ideal candidate will have a strong background in paid media strategy, audience targeting, campaign optimization, and performance analysis. You’ll be responsible for driving conversions, leads, and ROI through effective Meta ad strategies.

Key Responsibilities:

• Develop, manage, and optimize Meta (Facebook & Instagram) advertising campaigns from strategy through execution.
• Conduct thorough audience research and segmentation to ensure effective targeting.
• Create compelling ad copy, creatives, and A/B testing frameworks to improve performance.
• Monitor and analyze key metrics (CTR, CPC, CPA, ROAS, etc.) to assess campaign performance.
• Set up conversion tracking, pixel integration, and events via Meta Business Manager.
• Stay updated with Meta’s evolving ad platform policies, algorithm updates, and best practices.
• Collaborate with designers and content creators to produce high-performing creatives.
• Provide regular performance reports with insights and actionable recommendations.
• Manage budgets across campaigns to maximize ROI and scale successful ad sets.

Qualifications:

• Proven experience (2+ years) managing Facebook/Meta Ads campaigns.
• In-depth knowledge of Meta Business Suite, Ads Manager, Pixel, and Events Manager.
• Strong analytical skills and proficiency with ad performance tools and platforms.
• Experience in running campaigns for lead generation, and awareness.
• Familiarity with remarketing, lookalike audiences, and funnel strategies.
• Ability to manage budgets across multiple campaigns efficiently.
• Excellent communication and reporting skills.

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹30,000.00 per month

Benefits:

• Cell phone reimbursement
• Food provided
• Internet reimbursement
• Leave encashment
• Paid sick time

Schedule:

• Day shift
• Morning shift

Supplemental Pay:

• Performance bonus
• Yearly bonus

Experience:

• SME/Digital Marketing: 1 year (Required)

Work Location: In person