Social media Executive

Qualifications Required

Bachelor’s or Master’s degree with a concentration in marketing

Job Description

The Social Media Marketer will be responsible for developing and implementing social media strategies to enhance brand awareness, drive engagement, and generate leads. This role requires a creative and analytical individual with a strong understanding of social media platforms and digital marketing trends. Responsibilities include executing social media campaigns, optimising digital engagement, and driving brand awareness through innovative strategies. The candidate must be capable of efficiently handling multiple marketing functions.

Key Responsibilities:

1. Social Media Management:

Manage and maintain the company's social media accounts (Instagram, Facebook, LinkedIn, YouTube, etc.).

Develop and maintain a comprehensive social media content calendar.

Create engaging and relevant content, including text, images, and videos.

2. Performance Analysis:

Monitor, analyse, and report on social media performance using analytics tools.

Measure and review the performance of social media ads and website traffic.

Provide insights and recommendations for optimising social media strategies.

3. Content Creation and Collaboration:

Be proactive in capturing content during various mega events, workshops and seminars in collaboration with our photographers and videographers.

Partner with the design teams to create compelling content for social media and optimize its performance.

4. Market Awareness:

Stay up-to-date with the latest social media trends, tools, and best practices.

Conduct competitor analysis to identify opportunities and threats.

5. Reporting:

Provide regular reports on social media performance, including key metrics and insights.

Requirements

Qualifications: Graduate or Master's degree in Marketing, Communications, or a related field.

Experience: 3+ years of proven experience in social media marketing.

Certification in Digital Marketing is a plus.

Skill set

Social Media Management, Content Creation, Social Media Analytics, Social Media Strategy, Hashtag Research, Competitor analysis

Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹35,000.00 per month

Benefits:

• Commuter assistance
• Health insurance
• Leave encashment
• Life insurance
• Paid sick time
• Provident Fund

Schedule:

• Day shift

Work Location: In person

Application Deadline: 08/08/2025