Social Media Executive

Position Overview:

The Social Media Executive will be primarily responsible for content creation, curation, scheduling, and monitoring across multiple social media platforms to enhance brand visibility and engagement. The role requires hands-on execution of posts, tracking performance metrics, boosting engagement, and ensuring consistent presence across LinkedIn, Instagram, X, and YouTube. The candidate should be detail-oriented, proactive, and updated with Meta Ads and platform-specific best practices.

Responsibilities & Key Deliverables:

• Content Creation & Curation: Develop engaging written and visual content tailored to different platforms (LinkedIn, Instagram, X, YouTube). Curate relevant content that resonates with the target audience.
• Content Scheduling & Publishing: Manage and maintain a content calendar. Ensure timely posting across platforms using scheduling tools.
• Audience Engagement & Community Management: Monitor and analyze likes, shares, comments, and overall traction. Interact with audiences, respond to meaningful comments, and foster engagement.
• Performance Analysis: Track KPIs such as reach, engagement, impressions, and shares. Provide insights on how to boost engagement. Prepare regular reports for the marketing team.
• Paid Media & Budget Management: Execute Meta Ads campaigns (Facebook, Instagram, LinkedIn promotions, etc.), manage budgets efficiently, and ensure optimized ROI.
• Platform Knowledge & Management: Stay well-versed with updates, algorithm changes, and trends across LinkedIn, Instagram, X, and YouTube to ensure content effectiveness.
• Content Ideation: Generate fresh ideas for posts, campaigns, and short-form video content aligned with the brand voice and audience interest.

Core Competencies:

• Communication Specialist (Written and Verbal), Content Marketing Expertise
• Dynamic Content Creation and curation
• Social Media Management
• Paid Advertising Experience
• Creative Thinking
• Continuous learning & adaptability
• Attention to detail and consistency in content publishing
• Ability to handle content schedules and meet timelines
• External and Internal Stakeholder management (Agency and Internal communications)

Qualification & Other Requirements

• Education: Graduate in Marketing, Communications, Mass Media, or related field
• Preferred industry experience of the past | Power, Energy, Marcomm, B2B, Corporates, Policy, Agency Experience
• Experience: 1–3 years of relevant experience in social media execution and management
• Technical Knowledge: Social Media Management tools, Meta Ads Manager, Analytics dashboards.

Job Types: Full-time, Permanent

Pay: From ₹300,000.00 per year

Work Location: In person