Social Media Executive

Social Media Executive

Job Responsibilities – Social Media Executive (Full-Time) (For Brand Page & Creative Director’s Page)

Location: Gargee Designers, New Freinds Colony New Delhi

Timings: 11 AM – 7.30 PM, 6 days a week,

Weekly off- Tuesdays

Reporting To: Creative Director

Note- No work from home allowed

6 months to 1 year experience required (Immediate Joiner Required)

Salary - 15k-25k

Ideation & Strategy:

• Ideation of the next month with references (Planning calendar) (topics, ads, Pr Calendar catalogs, brochures, postings, festivals, campaign visuals, in-store screens, exhibitions)
• Give brief to graphic designer according to ideation
• Followers & Lead campaign planning
• Send brief to performance team according to plan
• Planning of PR activities for next month with creative director & PR Team
• Send PR calendar to PR team according to topics decided

Content Creation & Social Media:

• Plan/Design Grids, Posting Plan & Create monthly content calendars for - IG, FB, LinkedIn, Twitter, Pinterest, Google, You Tube, Tumblr and WhatsApp
• Write engaging, Curiosity generating captions & hashtags
• Post or Schedule on all platforms consistently as per calendar
• Maintain brand tone, synergy and aesthetics on all platforms (Very Important)
• Reply to Instagram & FB Comments
• 2 Google reviews every day
• Manage all assets in folders & content archives in hard drives (shoots, blogs, celeb collabs, client dairies etc.)

Performance Marketing & Support:

• Boost relevant & trending content to gain followers & enquiries
• Write ad copies for Meta, Google, LinkedIn
• Coordinate with performance marketer for followers, lead gen & footfall campaigns
• Track ad performances, make weekly changes to improve followers & lead quality
• Design & Run WhatsApp & Email Marketing Campaigns to brand’s existing data - thrice a month

Website Management (Shopify):

• Update homepage banners (mobile & desktop) - Twice a month
• Upload/remove products & update pricing - Every week
• Write & upload blogs based on seo words or trending topics - Every week
• Run festive schemes & coupon campaigns - Whenever planned

Shoots:

• Shoot Content from phone for stories & regularly post 5-8 stories everyday
• Shoot products, fabrics & in-store visuals
• Capture BTS & client testimonials in store
• Edit content & post good stories with new ideas