Social Media Executive- Fashion, Beauty & Social Trends

Social Media Executive – Fashion, Beauty & Social Trends

 Location: Mumbai

 Type: Full-Time

 Experience: 1+ years

 Company: Cocoma Digital Pvt. Ltd.

About Cocoma Digital

Cocoma Digital is a new-age creative and growth agency helping entertainment brands, streaming platforms, and content IPs grow on YouTube and social media. We blend storytelling, performance marketing, and trend-smart creativity to deliver content that performs and connects with audiences at scale. We work at the crossroads of creativity and performance, helping media companies scale their digital visibility, audience engagement, and content impact with our highly skilled, young, and energetic team.

Role Overview

We’re looking for a digitally fluent, trend-obsessed Global Content & Culture Specialist to help drive our content ideation and calendar planning for international clients in the fashion, beauty, music, and Gen Z entertainment space.

 You’ll be responsible for spotting what’s trending across UK/US platforms (TikTok, Instagram, Snapchat, Threads IG, X), shaping story-led short-form content ideas, and keeping our social storefronts fresh, culturally relevant, and tied to our long-form YouTube shows.

What You'll Do

● Research and monitor global fashion, pop culture, and music trends — especially UK & US

● Build content calendars using platform-specific trends (TikTok, Reels, Snapchat, Shorts)

● Ideate daily content based on influencer activity, viral moments, creator formats, and events

● Use existing footage, internet references, memes, music, and creator content to build "shoot-free" ideas

● Position Instagram, Threads, TikTok, X and Snapchat, as daily storefronts for our YouTube episodes

● Track entertainment calendars (award shows, concerts, launches) and align content accordingly

● Collaborate with the editing and design team to bring ideas to life visually

● Make content that hooks in the first 2 seconds — and feels platform-native and culturally in sync

● Help shape the digital voice, tone, and aesthetic of the client’s social presence

● Track and report fashion, beauty & entertainment trends from UK/US markets

● Follow top creators, music/fashion events, and pop culture moments relevant to Gen Z

● Create platform-specific social content ideas (Insta, TikTok, Snapchat) even when original video shoots aren't available

● Repurpose global content, memes, influencer clips into relevant storylines aligned with the brand

● Maintain and manage a weekly content calendar with moodboards, references, and concepts

● Collaborate with the in-house and client team to ensure storytelling, voice, and visuals align

You’re a Good Fit If You

● Have 1+ years of experience in social content, pop culture research, or influencer marketing

● Follow UK/US-based beauty and fashion creators like it's your job

● Are fluent in trends, aesthetics, and creator culture

● Follow top creators, trends, and campaigns across UK/US Gen Z audiences

● Understand what formats work on TikTok, Reels, Snapchat & Shorts — and how they differ

● Are endlessly curious, extremely online, and fast with ideas

● Can turn cultural moments into content calendars

● Bonus: Worked on international entertainment, beauty, or fashion brands