Social Media Executive

Job Title: Social Media Executive

Employment Type: Full-time, On-Site

Role Overview:

We are looking for a Social Media Manager who can take end-to-end ownership of our brand’s social media presence. The ideal candidate will plan, manage, and execute brand-specific social media strategies to drive engagement, growth, and brand visibility across platforms.

Core Responsibility

Plan, manage, and execute brand-specific social media strategies with full ownership from content planning to performance reporting, to drive engagement and audience growth.

Key Responsibilities

• Strategy & Social Media Management
• Develop and implement platform-specific social media strategies aligned with brand and campaign objectives.
• Take full responsibility for maintaining a consistent and on-brand presence across all active platforms.
• Monitor trends, competitors, and audience behavior to refine strategy and suggest improvements.
• Content Planning & Calendar Management
• Create monthly content calendars aligned with marketing campaigns, product launches, and key events.
• Define content themes, formats, and posting schedules to maximize reach and engagement.
• Ensure all content is planned in advance and deadlines are met.
• Cross-Functional Coordination
• Work closely with designers and writers to brief and develop creatives, captions, and copies.
• Coordinate the content production workflow to ensure timely delivery of posts and campaigns.
• Ensure all content follows brand guidelines, tone of voice, and messaging priorities.
• Execution & Community Management
• Schedule and publish content across social media platforms using relevant tools.
• Monitor engagement (comments, DMs, shares, mentions) and ensure timely and appropriate responses.
• Identify and escalate important feedback, issues, or queries to the relevant internal stakeholders.
• Reporting & Performance Ownership
• Track and analyze key performance metrics such as reach, engagement, follower growth, and clicks.
• Prepare weekly and monthly performance reports with clear insights and learnings.
• Take ownership of suggesting data-backed improvements for content, timing, and formats.

Requirements

• Minimum 1 Year of hands-on experience managing social media for a brand, agency, or client (internship, freelance, or full-time experience is acceptable).
• Strong understanding of major social platforms (e.g., Instagram, Facebook, LinkedIn, X, YouTube, etc.).
• Ability to manage multiple tasks, deadlines, and stakeholders with ownership and accountability.
• Basic understanding of social media analytics and performance metrics.
• Good communication skills and ability to write or refine basic captions/copies.
• Strong sense of responsibility, reliability, and proactive problem-solving.

Job Type: Full-time

Pay: ₹15,000.00 - ₹18,000.00 per month

Education:

• Bachelor's (Preferred)

Experience:

• Social media marketing: 1 year (Required)

Work Location: In person