Social Media Executive

We are looking for a creative and detail-oriented Social Media Executive to manage and grow the online presence of a home bakery brand. The ideal candidate should understand food content, trends, aesthetics, and how to convert views into orders.

✨ Key Responsibilities

• Plan, create, and schedule engaging content across Instagram, Facebook, and other platforms.
• Shoot and edit videos/reels specifically for bakery products (cakes, desserts, workshops, hampers, etc.).
• Design visually appealing posts, stories, and marketing creatives.
• Handle DMs, comments, and customer engagement professionally.
• Work on monthly content calendars and campaign planning.
• Track analytics, insights, and performance of posts to optimize content.
• Coordinate during special launches: festivals, workshops, menu launches, seasonal items.
• Suggest trending ideas to increase reach, followers, and conversions.
• Assist with basic copywriting: captions, hooks, CTA, product descriptions.
• Maintain brand voice, consistency, and aesthetic.

Skills Required

• Strong knowledge of Instagram trends, reels, and content strategy.
• Basic photography & videography (food styling is a plus).
• Proficiency in Canva or similar design tools.
• Video editing skills ( Instagram Edit App )
• Good communication & customer interaction skills.
• Creative thinking + ability to work with deadlines.

⭐ Preferred (Not Mandatory)

• Experience in the food industry or with home baker brands.
• Understanding of bakery aesthetics, cake styling, and recipe content.
• Ability to create content calendars independently.
• Opportunity to grow with a fast-scaling home bakery brand.
• Creative freedom to experiment with content.
• Training & insights into the bakery industry.
• A supportive and inspiring work environment.

Job Type: Full-time

Pay: ₹15,000.00 - ₹25,000.00 per month

Work Location: In person