Social Media Executive

Job Title: Social Media Executive

Location: New Patel Nagar, Delhi

Employment Type: Full-time

Department: Marketing / Digital Marketing

Role Overview

We are looking for a versatile and highly organized Social Media Executive to manage the digital presence of multiple brands across different industries. The role involves end-to-end social media handling—content creation, planning, scheduling, engagement, reporting, and shoot coordination where required. The ideal candidate must be able to switch between brand tones and visual styles effortlessly.

Key Responsibilities

1. Social Media Management (Multiple Brands)

• Manage daily posting, scheduling, and activity across social platforms for each assigned brand.
• Maintain distinct brand voices, themes, and positioning for all brands.
• Develop monthly social media calendars for each brand based on their goals and industry trends.

2. Content Creation & Shoot Coordination

• Conceptualize and create content including posts, reels, stories, and videos.
• Plan and execute shoots for brands that require product/lifestyle content.
• Prepare mood boards, styling guides, and storyboards tailored to each brand’s identity.

3. Strategy & Campaign Execution

• Build platform-specific strategies for each brand (Instagram, Facebook, LinkedIn etc).
• Develop campaign ideas for launches, promotions, and seasonal events.
• Suggest new content formats based on trends and consumer behaviour.

4. Community Management

• Monitor and respond to DMs, comments, and customer queries for all brands.
• Track competitor activities across each category.
• Build and maintain influencer and creator relationships where suitable.

5. Analytics & Reporting

• Track weekly & monthly performance metrics: engagement, reach, traffic, conversions, and growth.
• Maintain dashboards for each brand and present performance insights.
• Recommend improvements based on platform analytics and brand KPIs.

Interested candidates can reach Ruma at ruma@bongchie.com.

Qualifications & Skills

Essential:

• 1–2 years of experience in social media management.
• Strong understanding of social media trends, editing tools, and platform algorithms.
• Ability to manage multiple projects, deadlines, and clients/brands simultaneously.
• Strong content creation skills (basic design, video editing, captions).
• Good communication and client-handling abilities.

Preferred:

• Experience with scheduling tools (Hootsuite, Buffer, Later, Sprout, Meta Business Suite).
• Knowledge of paid advertising for multiple accounts.
• Familiarity with influencer marketing and collaboration processes.
• Strong understanding of branding and visual storytelling.

Key Attributes

• Multi-tasker with excellent time management.
• Creative, flexible, and quick problem solver.
• Strong ownership mindset and accountability.
• Ability to adapt tone and style for different industries and audiences.

Job Type: Permanent

Pay: ₹20,000.00 - ₹25,000.00 per month

Work Location: In person