Social Media Content Specialist (Freshers)

Pickyourtrail is India's leading online travel brand, offering personalized international vacations. We focus on creating memorable travel experiences across Europe, Southeast Asia, Australia, and more, all crafted with tech-first solutions. Role Overview We're seeking a creative, camera-friendly, and trend-savvy Social Media Associate to join our marketing team. This role is perfect for someone eager to dive into the world of travel content, collaborate across teams, and drive our brand's presence on platforms like Instagram, Facebook, and Twitter. - Join a high-growth travel-tech brand. - Work with a young, creative marketing team. - Travel and build your content portfolio. - Master social media marketing skill. Key Responsibilities: - Develop engaging content (reels, carousels, stories, tweets) tailored for each platform. - Collaborate with the design or brand team to produce visual assets. - Craft compelling, travel-inspired copy that resonates with the brand persona and platform. - Stay updated with social media trends and replicate relevant ones. - Monitor and analyze performance via Meta Business Suite and Twitter Analytics. - Maintain weekly reports on reach, followers, engagement, and more. - Work with influencer and brand teams for UGC-led campaigns. - Coordinate with various departments for consistent content delivery. - Good to have: Be comfortable appearing in front of the camera for brand stories, travel snippets, and trend-based content. What We're Looking For: - A recent graduate in Marketing, Mass Comm, Media Studies, or similar. - Passion for travel and social media. - Strong writing skills; personal blog/page experience is a plus. - Familiarity with Meta & Twitter tools. - Proficiency in Canva or Content Creation is advantageous. - Fast learner who adapts quickly to social trends. - Languages known : English, Tamil & Hindi (will be a huge plus). Show more Show less