Social Media Content Creator

Vedantu is hiring a Social Media Content Creator to lead end-to-end content creation for our digital platforms. In this role, you will ideate, script, shoot, edit, and publish high-impact reels, posts, carousels, and moment-marketing content that resonates with students and parents.

Responsibilities:

• Create engaging reels, memes, carousels, stories, and trend-based content
• Develop monthly content calendars aligned with campaigns and key moments
• Track Instagram trends and adapt them creatively to the brand
• Maintain a consistent publishing cadence with strong timing and relevance
• Drive community engagement through interactive formats (polls, Q&As, quizzes)
• Analyze content performance and optimize for higher reach and engagement
• Collaborate closely with designers, writers, and marketing teams to ensure cohesive storytelling

Key KRAs:

• Consistent and timely content publishing
• Growth in engagement (likes, comments, shares, saves)
• Increase in follower base through authentic, high-quality content
• Effective use of trends and moment marketing
• Strong and consistent brand voice on Instagram

Requirements:

Must-Have:

• 2–4 years of hands-on Instagram-focused content creation experience
• Strong skills in reel creation and editing (CapCut, Premiere Rush, Canva)
• Deep understanding of trends, youth culture, memes, and platform behavior
• Ability to write strong hooks, captions, and short-form storytelling
• Experience shooting content independently (mobile-first)

Good to Have:

• Experience with youth-centric or student-focused brands
• Exposure to EdTech or education-focused content
• Background in design, media, communication, or similar creative fields