Social Media Content Creator

About Axell

make great design accessible, desirable, and unforgettable.

Our ecosystem includes:

• Axell-

  a premium D2C watch brand

• TimeLoop-

  India’s first subscription for premium watches

• Axell Café-

  a watch-themed rooftop café and pickleball space in Delhi

We’re crafting a universe where design, culture, and storytelling intersect — and we’re hiring a creator who can help us bring it all to life.

Role Overview

on-camera/off-camera creator

If you love making reels, understanding trends, interacting with communities, and being part of a brand’s visual identity, this is for you.

What You’ll Do

Content Creation (Core)

• Ideate and shoot day-to-day content for Axell, TimeLoop, and Axell Café.
• Film high-quality videos using a phone or basic camera setup.
• Appear on camera occasionally for explainer reels, testimonials, trends, or fun content.
• Capture behind-the-scenes moments, unboxings, café shoots, pickleball clips, product reveals, etc.
• Prepare rough cuts in CapCut (basic trims, music sync, text overlays).
• Collaborate closely with the Designer for final polishing.

Trend & Culture Spotting

• Identify Instagram/TikTok trends early and adapt them to the brands.
• Monitor youth culture, fashion, meme trends, and local Delhi movements.

Community Engagement

• Respond to comments, DM queries, and story replies.
• Build relationships with micro-influencers, creators, and power users.
• Capture UGC from the café/pickleball customers.
• Potentially host small events or mini-launches.

Content Ops

• Maintain an organized content library.
• Prepare weekly report snippets on what’s working.
• Coordinate shoots, props, and timing with the team.

• You love being around the camera, shooting or being in front of it.
• Strong understanding of Instagram reels, hooks, pacing, and storytelling.
• A natural sense of aesthetics and how to make everyday things look premium.
• Excited about watches, fashion, culture, and lifestyle content.
• Enjoy talking to people, building relationships, and community-building.
• Hungry to grow, experiment, and constantly improve your craft.

• Comfort being the face/voice in occasional brand reels.
• Basic photography or videography experience.
• Ability to edit quick drafts (CapCut proficiency is a huge plus).
• Experience working in lifestyle, fashion, hospitality, or D2C.

• You work across

  three brands,

  meaning more creativity, more fun, more growth.
• You get to build a real community online and offline.
• You’re not stuck in a corporate content loop, you shape culture.
• It’s the perfect stepping stone to roles in brand strategy, creative direction, or influencer marketing.