Social Media & Community Manager (Gaming)

Posted On 24th Jun, 2025
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You will own company's social voicegrowing and engaging our global audience across studio channels (LinkedIn, X/Twitter, Instagram, Facebook, Reddit, YouTube, Discord, Steam) and game-specifichandles. Success means deeper fan loyalty, stronger publisher & client relationships, and measurable business impact.Key Responsibilities:
Strategy & Planning Build monthly and quarterly content calendars that align with product launches, live-ops beats, and service-sales goals. Set KPIs and growth targets.
Content Creation Ideate, script, and publish platform-native posts (short-form video, carousels, threads, memes, and dev diaries). Brief designers, capture in-engine clips, and write punchy copy that mirrors each brands tone.
Community Management Monitor and moderate Discord, Reddit, X, Steam forums, and comment threads; surface feedback to dev & art teams and close the loop with players.
Relationship Building Proactively engage fans, influencers, media, publishers, and platforms, reps, and B2B prospects; arrange key beat placements and creator collabs.
Outreach & Growth Run targeted follow/DM campaigns from game handles, especially on X, to studios, gamers, and ecosystem partners; execute paid social and UGC contests when needed.
Analytics & Reporting Track reach, engagement, sentiment, CAC, and conversion; present actionable insights and iterate weekly.
Trend Scouting Spot emerging channels (Threads, Kick, etc.) and timely memes; recommend first-mover experiments.
Must-Have Qualifications:

23 yrs owning social media & community for a consumer-facing entertainment, tech, or lifestyle brand (e.g., OTT/streaming, esports, comics/anime, mobile apps, consumer tech, sports/athleisure, any other industry where you are facing consumers/users related to products or services)

Deep understanding of gamer culture, platform algorithms, and indie/AA industry dynamics.

Excellent written English.

Hands-on with at least one social suite (Hootsuite, Sprout, or Buffer) plus Canva.

Familiarity with Steamworks back-end, Discord mod tools, and paid social dashboards.

Bonus Points

Prior success launching Web3/NFT communities or XR titles.

Influencer roster or press contacts in horror, racing, or indie game niches.

Basic graphic or moon design skills, or comfort using generative AI tools for ideation.

KPIs You will Own

Follower & engagement growth (MoM & YoY) per channel

Community response me & sentiment score

Lead/partner inquiries sourced via social

Campaign CTR, cost-per-view, and conversion to wish-lists or demo sign-ups

Discord MAU and retention rates

Key Skills :

Company Profile
The client is an award-winning game studio based in Ahmedabad, partnering with global publishers and developers since 2007. With 300+ partners and 25+ platform launches, they offer full-cycle UE5/Unity development, game art outsourcing, and innovative AR/VR/XR solutions. Known for titles like Down and Out and Sniper Rust, the client delivers high-quality, on-time projects backed by AI-driven pipelines and a strong co-dev culture.