Job
Description
Position: Brand Manager – Packaging & Brand Communication Location: Noida (On-site) Experience: 4 to 7 Years Salary: 35k to 50k ( Company: Sociapa Ventures Pvt. Ltd. About the Role: We are looking for a dynamic and experienced Brand Manager to lead brand development and communication for our FMCG clients. The ideal candidate should have a strong background in packaging strategy, brand storytelling , and integrated marketing communications. You will be responsible for driving the brand vision, ensuring consistency across all consumer touchpoints, and working closely with design, strategy, and content teams to bring ideas to life. Key Responsibilities: Own and manage end-to-end brand development , including packaging, positioning, and communication strategy. Work closely with design and packaging teams to conceptualize and review packaging designs for new and existing products. Develop and implement 360° brand campaigns , including ATL, BTL, digital, and influencer-led initiatives. Collaborate with cross-functional teams (creative, strategy, social media, and client servicing) to maintain brand consistency . Lead market research and consumer insights to enhance brand performance and market presence. Maintain strong relationships with vendors, printers, and external agencies for timely and quality output. Track campaign performance and report on KPIs, ensuring alignment with overall brand objectives. Stay up-to-date with trends in packaging innovation, consumer behavior, and competitive activity. Requirements: 4–7 years of relevant experience in brand management, packaging, and communication . Prior experience working with FMCG brands is highly preferred. Strong understanding of packaging structure, materials, printing processes, and compliance . Proficiency in developing creative briefs, campaign strategies , and brand content. Excellent project management and interpersonal skills. Strategic thinker with a strong eye for detail and design alignment. Bachelor's or Master’s degree in Marketing, Branding, Communication, or a related field. Job Types: Full-time, Permanent Pay: ₹35,000.00 - ₹50,000.00 per month Benefits: Paid sick time Paid time off Schedule: Day shift Morning shift Work Location: In person Expected Start Date: 23/06/2025
