Social Media and Marketing Manager

Social Media Marketing Executive

(Fintech | Insurance | Full-Time)

Salary

₹360,000 – ₹600,000 per year (based on experience & performance)

Company Overview

National Cover Pty Ltd is a fast-growing fintech and AFSL-authorised motor & home insurance broker in Australia started in 2020. We are transforming the way Australians buy insurance by making it simple, transparent, and technology-driven. Our mission is to help customers compare the market and choose the right cover with confidence.

Job Description

We are hiring a Social Media Marketing Executive to manage both organic social media and paid advertising campaigns across Meta platforms. This role is ideal for a creative, performance-driven marketer who is also curious about AI tools, automation, and modern marketing workflows.

In addition to social media and paid ads, you’ll support internal tools, software subscriptions, and have opportunities to experiment with AI-powered no-code / low-code platforms to improve marketing and operations.

Key Responsibilities

• Plan, create, and publish content across Instagram, Facebook, LinkedIn, and other platforms.
• Develop and manage social media content calendars aligned with business goals.
• Design static creatives, carousels, and short-form videos for organic and paid campaigns.
• Create and manage Meta Ads (Facebook & Instagram) including:
• Ad creative design
• Video ads for performance campaigns
• Audience targeting and retargeting
• Budget optimisation and A/B testing
• Track performance metrics and optimise campaigns for cost per lead (CPL) and conversions.
• Monitor comments, messages, and community engagement.
• Collaborate with sales and leadership teams on promotions and lead-generation initiatives.

Additional Responsibilities

• Manage and monitor marketing and business software subscriptions (social tools, CRMs, AI tools, etc.).
• Assist in evaluating and implementing new tools to improve marketing efficiency.
• Opportunity to experiment with vibe coding and workflow automation using platforms such as:
• Lovable
• Emergent
• Other AI-powered coding, automation, and no-code tools
• Support internal process improvements using AI and automation where appropriate.

Key Performance Indicators (KPIs)

• Growth in followers, reach, and engagement rate
• Inbound leads generated via social media & Meta Ads
• Cost per lead (CPL) and campaign ROI
• Consistent content output (20–25 posts per month)
• Performance of video ads (CTR, watch time, conversions)
• Contribution of social leads to sales conversions

Required Skills & Experience

• 5–7 years experience in Social Media Marketing / Digital Marketing
• Hands-on experience managing Meta Ads (Facebook & Instagram)
• Ability to design ad creatives and short-form video ads
• Understanding of audience targeting, retargeting, and performance optimisation
• Experience with Canva, Adobe tools, or similar design platforms
• Comfortable using digital tools, dashboards, and analytics
• Interest in AI tools, automation, and modern marketing tech
• Experience in fintech, insurance, or financial services is a bonus (not mandatory)

Why Join National Cover

• Work with a fast-growing fintech startup
• Ownership of both organic and paid social channels
• Exposure to AI tools, automation, and emerging platforms
• Clear KPIs and performance-based growth
• Supportive, collaborative, and ambitious team culture
• Competitive salary with career progression opportunities

Job Details

Job Type: Full-time
Location: Mohali, Punjab (Required)
Work Location: In-person
Salary: ₹360,000 – ₹600,000 per year

Speak with the employer: +91 9915615600

Job Types: Full-time, Permanent

Pay: ₹30,000.00 - ₹50,000.00 per month

Benefits:

• Health insurance
• Life insurance

Work Location: In person