Social Media Ad Specialist

Key Responsibilities:

Content Strategy & Planning:

· Develop innovative ideas for social media posts tailored to each client’s brand and audience.

· Plan, schedule, and optimise posts for maximum engagement across all platforms (e.g., Facebook, Instagram, LinkedIn, Twitter, TikTok, etc.).

Content Review & Quality Control:

· Review content for grammatical and spelling accuracy.

· Ensure all posts are visually appealing and align with the brand’s style and tone.

· Provide constructive feedback on designs and captions.

Client Communication & Relationship Building:

· Maintain open and professional communication with clients to understand their goals and share recommendations.

· Present strategies, reports, and insights to clients regularly.

Analytics & Reporting:

· Monitor social media performance using analytics tools and adjust strategies accordingly.

· Generate reports showcasing campaign success, audience growth, and engagement.

Trend Analysis & Creative Innovation:

· Stay updated with the latest social media trends, tools, and best practices.

· Proactively suggest modest and unique ideas to enhance social profiles and engagement.

Versatile Contributions to the Organization:

· Be open to supporting other roles and functions within the organization when required.

· Adapt to evolving priorities and showcase flexibility to assist in achieving team objectives.

Skills & Qualifications:

· Strong knowledge of major social media platforms and their optimisation strategies.

· Fluent in English with excellent writing, reading, and verbal communication skills.

· Eye for design, with the ability to spot visual inconsistencies and review creative assets critically.

· Familiarity with tools like Canva or similar for design input is a plus.

· Attention to detail to ensure posts are error-free and on-brand.

· Proactive, can-do attitude with a willingness to take initiative and solve challenges.

· Ability to work independently and collaboratively in a fast-paced environment.

Preferred Experience:

· 1-3 years of experience in social media optimisation or digital marketing.

· Hands-on experience with scheduling tools

· Basic understanding of paid social media campaigns is advantageon

Job Type: Full-time

Pay: Up to ₹40,000.00 per month

Schedule:

• Monday to Friday

Education:

• Bachelor's (Preferred)

Experience:

• Social media marketing: 1 year (Preferred)
• total work: 1 year (Preferred)

License/Certification:

• Digital marketing (Preferred)

Work Location: In person