Social Media & Ad Creative Strategist

Company: WishLuck

Location: Noida, Sector 27 (Work from Office)

Employment Type: Full-Time

Salary Range: ₹25,000 – ₹40,000/month

About WishLuck

WishLuck is one of India’s fastest-growing kids’ toy D2C brands, focused on bringing creativity, learning, and happiness to every child’s playtime.

We believe every toy tells a story — and we’re looking for a creative storyteller who can turn those stories into high-performing ads and engaging social media content.

If you love creating content that makes parents stop scrolling, kids smile, and brands grow — you’ll love working with us! 🧡

About the Role

We’re looking for a Social Media & Ad Creative Strategist who can plan, create, and manage Meta (Facebook/Instagram) ad creatives and compelling social media content.

You’ll craft content that balances performance and storytelling — combining data, creativity, and trend-savvy ideas to make WishLuck stand out on every feed.

Key Responsibilities

Plan and execute Meta ad creative strategy — static, video, carousel, and UGC-style ads.

Write hooks, ad copies, and short scripts that convert parents into buyers.

Collaborate with design and performance teams to deliver fresh ad concepts weekly.

Develop and manage monthly content calendars for Instagram & Facebook.

Create reels, posts, and stories that reflect WishLuck’s warm, playful brand tone.

Track creative performance (CTR, engagement, ROAS) and optimize accordingly.

Stay on top of trending ad formats, viral ideas, and competitor content.

Engage with the online parent community and help strengthen brand trust.

Requirements

1–3 years of experience in content strategy, Meta ad creatives, or social media management.

Experience with D2C, kids’ brands, or pet brands is a plus. 🐾

Strong understanding of Meta Ads creative psychology and performance metrics.

Excellent English writing and storytelling skills.

Hands-on with Canva, CapCut, or similar creative tools.

Self-driven, creative, and eager to experiment with new content formats.

Perks & Benefits

Salary: ₹25,000 – ₹40,000/month (based on experience).

Opportunity to lead Meta ad creatives and social storytelling for a fast-growing D2C brand.

Creative freedom to test new ideas, hooks, and formats.

Exposure to both performance and brand marketing.

Fun, collaborative team in a young, growth-oriented environment.