SMO Executive

Position: SMO (Social Media Optimization) Executive
Experience: 1–2Years
Location: Bangalore
Employment Type: Full-Time

About the Role:

We are looking for a creative and enthusiastic SMO Executive to manage and grow our brand’s presence across social media platforms. You will be responsible for creating, optimizing, and managing engaging social media content and campaigns that drive brand awareness, engagement, and traffic.

Responsibilities:

• Develop, implement, and manage social media strategies to increase brand visibility.
• Create, curate, and post engaging content (text, images, videos, stories) on platforms such as Facebook, Instagram, Twitter, LinkedIn, YouTube, etc.
• Optimize company pages with relevant keywords, hashtags, and content to improve visibility.
• Monitor, listen, and respond to audience interactions in a timely and professional manner.
• Analyze social media insights, track metrics, and prepare performance reports.
• Stay up-to-date with the latest social media trends, best practices, and technologies.
• Collaborate with marketing, design, and content teams to align campaigns with brand goals.
• Run paid social media campaigns

Required Skills & Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience as a Social Media Executive / SMO Executive / Digital Marketing Executive.
• Hands-on experience with social media platforms, tools, and analytics.
• Strong creative thinking, writing, and communication skills.
• Knowledge of social media trends, algorithms, and platform guidelines.
• Ability to create visually appealing and engaging posts.
• Familiarity with design tools like Canva, Photoshop (optional but a plus).
• Basic understanding of SEO principles and their connection to social media is desirable.

Job Types: Full-time, Permanent

Schedule:

• Day shift

Work Location: In person