Short-Form Content Scriptwriter – Reels, UGC & Paid Ads (Malayalam)

Company Description

At Scaleflo, we specialize in helping service businesses like pest control & cleaning companies, photography studios, and local B2C service providers convert cold leads into paying customers through high-converting ad campaigns and automated sales systems. Our data-driven approach combines Facebook/Instagram ads with WhatsApp marketing and lead nurturing funnels to ensure success. Based in Kerala, we work with businesses across India to scale their flow of leads and revenue.

Role Description

This is a full-time on-site role in Kochi for a Short-Form Content Scriptwriter specializing in Reels, UGC & Paid Ads in Malayalam. The Scriptwriter will be responsible for creating viral short-form content, writing scripts for video production, and executing scriptwriting tasks daily.

Qualifications

• Scriptwriting and Scripting skills
• Experience in Screenplays and Writing
• Ability to create engaging content for Reels, UGC & Paid Ads
• Proficiency in Malayalam language
• Excellent communication and storytelling skills
• Strong attention to detail and creativity
• Experience in video production is a plus
• Bachelor's degree in Film, Media Studies, Communication, or related field

What You’ll Be Doing

  •  Writing thumb-stopping hooks and 15–60 second scripts for Reels, UGC, and ad creatives

  •  Using storytelling, emotional triggers, and our proven frameworks (PAS, AIDA, 5-part story)

  •  Adapting tone/style to different brand voices (e.g., emotional for Babybook, practical for VFAB)

  •  Collaborating with the design & video team to match visuals with voiceovers/scripts

  •  Staying up to date with trends in the Reels/ad space and pitching new content ideas

  •  Occasionally writing Malayalam or regional language variants for local targeting

You Should Have

  •  Proven experience writing short-form content (Reels, YouTube Shorts, ads)

  •  Strong understanding of human psychology, hooks, and attention spans

  •  Fluent English writing; bonus if you can write in Malayalam (or adapt to regional tones)

  •  Ability to meet deadlines, take feedback, and iterate fast

  •  Bonus: Basic knowledge of content trends on Instagram, TikTok, YouTube Shorts