Job
Description
As a Salesforce Marketing Cloud (SFMC) Specialist, your role will involve supporting the marketing operations team by building, updating, and managing email templates, as well as executing day-to-day campaign operations within SFMC. Your strong understanding of email best practices, SFMC tools, and HTML/CSS for responsive email design will be essential for success in this position. Key Responsibilities: - Design, build, and maintain responsive email templates using SFMC's Content Builder, HTML/CSS, and AMPscript where necessary. - Execute email campaigns in SFMC, including audience segmentation, data extension setup, A/B testing, QA, and scheduling. - Update and version existing templates as per campaign requirements, brand guidelines, and personalization needs. - Support Marketing Cloud operations, including asset management, user roles, and configuration of emails, journeys, and automations. - Conduct testing across devices and browsers to ensure consistent rendering, functionality, and tracking. - Work closely with marketing, design, and development teams to gather requirements and deliver accurate email communications. - Monitor campaign performance and contribute to reporting by pulling metrics from SFMC (e.g., open rates, click-through rates, bounces). Required Skills & Qualifications: - 5+ years of hands-on experience with Salesforce Marketing Cloud. - Proficiency in Content Builder, Email Studio, and Automation Studio. - Strong command of HTML/CSS for email design (knowledge of AMPscript is a plus). - Experience with email testing tools (e.g., Litmus, Email on Acid). - Understanding of email deliverability, CAN-SPAM, and GDPR compliance. - Excellent attention to detail and ability to work independently. - Strong communication and documentation skills. In this role, you will play a crucial part in ensuring the success of email marketing campaigns and maintaining high-quality standards in email communications. Your expertise in Salesforce Marketing Cloud and email best practices will be valuable assets to the marketing operations team. As a Salesforce Marketing Cloud (SFMC) Specialist, your role will involve supporting the marketing operations team by building, updating, and managing email templates, as well as executing day-to-day campaign operations within SFMC. Your strong understanding of email best practices, SFMC tools, and HTML/CSS for responsive email design will be essential for success in this position. Key Responsibilities: - Design, build, and maintain responsive email templates using SFMC's Content Builder, HTML/CSS, and AMPscript where necessary. - Execute email campaigns in SFMC, including audience segmentation, data extension setup, A/B testing, QA, and scheduling. - Update and version existing templates as per campaign requirements, brand guidelines, and personalization needs. - Support Marketing Cloud operations, including asset management, user roles, and configuration of emails, journeys, and automations. - Conduct testing across devices and browsers to ensure consistent rendering, functionality, and tracking. - Work closely with marketing, design, and development teams to gather requirements and deliver accurate email communications. - Monitor campaign performance and contribute to reporting by pulling metrics from SFMC (e.g., open rates, click-through rates, bounces). Required Skills & Qualifications: - 5+ years of hands-on experience with Salesforce Marketing Cloud. - Proficiency in Content Builder, Email Studio, and Automation Studio. - Strong command of HTML/CSS for email design (knowledge of AMPscript is a plus). - Experience with email testing tools (e.g., Litmus, Email on Acid). - Understanding of email deliverability, CAN-SPAM, and GDPR compliance. - Excellent attention to detail and ability to work independently. - Strong communication and documentation skills. In this role, you will play a crucial part in ensuring the success of email marketing campaigns and maintaining high-quality standards in email communications. Your expertise in Salesforce Marketing Cloud and email best practices will be valuable assets to the marketing operations team.
