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4.0 - 8.0 years
0 - 0 Lacs
chennai
On-site
Email Campaign Key responsibilities: Building email campaigns, database selection, and quality assurance of all outbound campaigns. Email campaign set-up, scheduling, testing, and deployment of one-time, recurring, triggered and dynamic content-driven campaigns. Develop and manage personalization strategy for campaigns improve response rates Recommends email marketing best practices. Track and analyze the email marketing campaigns for key metrics also owns business metrics (lead generation, account nurturing). Ensure effective internal and external governance structure. Lead the business reviews with senior leadership and clients. Process management and process documentation. Build an effective training structure in the team. Do a periodic training need analysis check of the team and ensure required knowledge is impacted. Stakeholder management, often across multiple geographies. Prompt and proactive communication with the stakeholders via email/phone/IM on the projects People management, lead the team of 20, develop goals for the team and do career pathing. Reviews the staffing plan and work allocation plan in order to achieve production requirement Reviews the service quality plan including the quality control, assurance and improvement in order to create a comprehensive quality program for the specific process(es). Experience/Qualifications/Personal qualities: Minimum 5-6 years in email marketing, preferably in B2B Services Industry with Global exposure Hands on experience in activation and nurturing programs, managing large databases, profiling and segmentation Knowledge of CDO setup and Program Builder Should have prior experience on creating Advanced Campaigns; A/B Testing, designing multi-channel && Cross-channel campaigns and event triggered recurring campaigns. Strong analytical and quantitative skill. Expert in using SQL/Excel to manipulate data and perform high level or granular analysis Hands-on experience with platforms like Eloqua, Marketo, etc (Preferably Eloqua) Fair understanding of HTML, CSS, JavaScript/Jquery Track and analyze the email marketing campaigns for key metrics also owns business metrics (lead generation, account nurturing) Use statistical analysis, past campaign behavioral response to create email campaigns, optimize lists, segmentation and ongoing improvement in effectiveness of campaigns Manage the technology to scale email marketing programs and improve effectiveness. Fast learner, high attention for detail Professional experience in a corporate environment Bachelors Degree Experience in managing a team and client relation To Apply: Please Walk-in Directly (Monday to Saturday, 9 AM to 6 PM). Free Job Placement Assistance. White Horse Manpower Get placed in Fortune 500 companies. Address: #12, Office 156, 3rd Floor, Jumma Masjid Golden Complex, Jumma Masjid Road, Bangalore 560051. Contact Numbers: 8884444761/9986660200.
Posted 4 days ago
3.0 - 7.0 years
0 Lacs
maharashtra
On-site
As the Quality Analyst for Craft Worldwide, you will play a crucial role in ensuring the quality of various materials including print, video, and digital media. Your responsibilities will include creating test scenarios and cases based on business requirements, applying quality assurance protocols, processes, and procedures, and checking materials for spelling, grammar, punctuation, and consistency. You will need to ensure adherence to style and branding guidelines and evaluate dimensions of banners, videos, print ads, and positioning to meet specifications. In this role, you will document, track, and verify defects and fixes in assigned applications, as well as communicate effectively with customers, other departments, and management. You will participate in ensuring that projects meet functional specifications and quality assurance standards, while also designing QA plans under the guidance of the QA Head. Additionally, you will manage troubleshooting and resolution of quality assurance issues, monitor application performance, and collaborate with technical and non-technical personnel. To excel in this position, you should have at least 3 years of experience in quality control for print, video, and digital media. Strong written and verbal communication skills are essential, along with expertise in English language, grammar, spelling, and punctuation. Your organizational skills and attention to detail will be critical, as well as your ability to develop and implement quality assurance standards and methodologies. Experience with cross-browser and cross-platform testing, email and ad unit testing, and Agile methodology will be beneficial. You must possess strong analytical and problem-solving skills, and the ability to write test cases based on requirements. Effective time management, task prioritization, and a results-oriented attitude are key attributes for success in this role. Your excellent communication skills will be essential for interacting with various stakeholders within the organization. If you are ready to take on the challenge of ensuring high-quality deliverables and contributing to the success of projects, we invite you to join our team as a Quality Analyst at Craft Worldwide.,
Posted 1 month ago
5.0 - 9.0 years
0 Lacs
chennai, tamil nadu
On-site
As a QA Automation Engineer at our company, you will be an integral part of an Agile (Scrum) team, focusing on performing standard testing activities while keeping customer experience at the forefront. Your responsibilities will include building new test automation frameworks, configuring test environments, automating test scripts and cases, and debugging and running automation test suites for various testing areas such as SEO, regression, end-to-end, DB, API, performance, and email testing. You will collaborate closely with Engineering teams and Product Managers to incorporate quality into product development from the outset and assist developers in issue resolution. Additionally, you will be responsible for executing, reporting, and integrating automated tests into CI/CD processes to ensure the highest product quality. Advocating for testable and functional software designs will be essential, along with driving innovation within the Engineering teams. To excel in this role, we are seeking candidates with at least 5 years of software testing experience in a QA automation or QA engineering role. Experience with Agile methodologies, regression testing, front and back-end testing, performance testing, and mobile testing tools such as Appium, Selenium, and Cucumber is required. Proficiency in version controls like Git/CircleCI, integration of automated tests with CI/CD pipelines, and strong experience with Playwright are also necessary. Strong communication skills, the ability to create testing frameworks from scratch, familiarity with SQL, analytical thinking, problem-solving skills, time management, and attention to detail are qualities we value in potential candidates. At our company, we are driven by the mission of enabling our customers to achieve their goals and aspirations through tailored growth solutions. Our culture is characterized by agility, innovation, and a commitment to progress. We offer clear objectives, abundant opportunities for engagement with customers and leadership, insightful guidance, mentorship, continuous learning through Nexversity, flexibility in exploring various functions and technologies, and a hybrid work model promoting work-life balance. We prioritize the well-being of our employees and their families by providing comprehensive health insurance coverage and offer accelerated career paths for professional growth. If you are passionate about collaborating with a dynamic team to build personalized solutions for high-growth enterprises, embrace new technologies, and contribute to transforming visions into reality, we invite you to join us and tailor your growth journey with our company.,
Posted 1 month ago
5.0 - 9.0 years
0 Lacs
chennai, tamil nadu
On-site
As a QA Automation Engineer at our organization, you will play a crucial role in ensuring the quality and reliability of our products by participating in the Agile (Scrum) team process. Your primary responsibility will be to conduct standard testing activities while keeping the customer experience at the forefront of the testing process. You will also be involved in building new test automation frameworks, configuring test environments, and automating test scripts and test cases using existing automation testing frameworks. Additionally, you will be responsible for debugging and running automation test suites for various testing areas such as SEO, regression, end-to-end, DB, API, performance, and email testing. Collaborating with Engineering teams and Product Managers will be essential to integrate quality into the product development process from the beginning and assist developers in issue resolution. You will own the execution, reporting, and integration of automated tests into the CI/CD pipeline, advocating for testable and functional software designs to uphold quality design principles. Furthermore, you will collaborate with Engineering teams to drive innovation and ensure the highest product quality standards are met. The ideal candidate for this role will have a minimum of 5 years of software testing experience in a QA automation or QA engineering role, along with proficiency in Agile development methodologies and regression testing. Hands-on experience with API Automation, Selenium, Python, Pytest, version controls like Git/CircleCI, and integration of automated tests with CI/CD pipeline within release management is required. Strong verbal and written communication skills are essential, along with the ability to create testing frameworks from scratch. Experience in SQL will be considered a plus, and possessing an analytical mindset, problem-solving aptitude, excellent time management skills, and attention to detail are critical for success in this role. At our organization, we are dedicated to tailoring growth for our customers and empowering them to achieve their ambitious goals. Our culture is defined by agility, innovation, and an unwavering commitment to progress. We offer clear objectives, abundant opportunities for engagement with customers and leadership, insightful guidance from managers, and continuous learning opportunities through Nexversity. Additionally, we provide a hybrid work model promoting work-life balance, comprehensive family health insurance coverage, and accelerated career paths for professional growth. If you are passionate about ensuring product quality, driving innovation, and collaborating with diverse teams to create impactful solutions, we invite you to join our team and tailor your growth with us.,
Posted 1 month ago
3.0 - 5.0 years
3 - 5 Lacs
Bengaluru / Bangalore, Karnataka, India
On-site
As a Campaign Quality Analyst, you are responsible for testing and validating workflow along with creatives as per project guidelines. Your primary responsibilities include:? Prepare campaign performance diagnostics to develop actionable tactical insights. Perform peer review and quality assurance/control steps to ensure the quality of the delivered target audience. Validate the workflow against Campaign requirements. Test the waterfall and validate it with a database. Required education Bachelor's Degree Preferred education Master's Degree Required technical and professional expertise Graduate with a minimum 3 years of experience in Unica Campaign Automation Tool Experience in Campaign Testing Methodology Expertise in SQL and other testing tools Excellent communication skills Preferred technical and professional experience Exposure to multiple marketing platforms for campaign management operations. Hands-on experience in data segmentation to generate target audience. Skilled in all required email testing before deployment such as multivariate Ambitious individual who can work under their direction towards agreed targets/goals.
Posted 3 months ago
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