Job
Description
We're looking for a strategic and results-driven SEO Manager to lead our content and search engine optimization efforts at Refrens.com. If you're a team leader with a deep understanding of SEO, content writing, backlink strategy, and digital growth — this role is for you. You'll manage a small team, develop search strategies, and optimize our digital presence for maximum visibility and impact. What Youʼll Do: Own and drive the full content strategy— from ideation to publishing — for blogs, landing pages, and SEO-rich web assets. Write, edit, and optimize SEO-friendly content that ranks well and delivers value to the target audience. Build and maintain a high-performance SEO content calendar based on keyword strategy and market trends. Conduct keyword research, content gap analysis, and competitor audits to fuel content planning. Lead a team of SEO executives and content writers — manage output, ensure quality, and guide improvement. Stay updated with Googleʼs algorithm changes, Search Generative Experience SGE, and AI-powered SERP features. Leverage AI tools like ChatGPT, Claude, Gemini, and more to enhance content ideation, optimization, and workflow automation. Monitor performance using Google Analytics, Search Console, Ahrefs, SEMrush, etc., and optimize based on insights. Collaborate with cross-functional teams (design, dev, product) to align SEO strategy with larger business goals. Execute backlink strategies and content-driven outreach campaigns for domain authority improvement. Track emerging AI and digital trends to keep Refrens.com at the forefront of innovation. What We Offer Opportunity to grow in a fast-paced SaaS startup Supportive team culture with ownership and creative freedom Competitive salary + performance-based incentives Work that creates global impact with over 350k users across 178 countries Skill Set Required Strong expertise in SEO (On-page, Off-page, Technical SEO). Hands-on experience with SEO tools like Google Search Console, Google Analytics, SEMrush, Ahrefs. Proficient in SEO content writing & editing with a clear understanding of keyword intent and content structuring. Backlink strategy, outreach campaigns, and interlinking for domain authority Experience in managing and mentoring small teams. Excellent communication skills (written and verbal). Awareness of latest Google algorithm updates, search trends, and AI integration in SERPs. Familiarity with AI tools like ChatGPT, Claude, Gemini, Jasper, etc., and their use in content ideation, research, and optimization. Ability to stay ahead of emerging AI trends and evolving SEO strategies Job Type: Full-time, Permanent Benefits: Health Insurance Provident Fund Education: Bachelor's degree in Marketing, Mass Communication, or related field (preferred) Experience: 1-3 years in SEO, content strategy, and digital marketing Language: English Fluent – (verbal & written) Job Type: Full-time Pay: ₹360,000.00 - ₹480,000.00 per year Work Location: In person
