SEO Specialist

We're looking for a strategic and results-driven SEO Manager to lead our content and search engine optimization efforts at Refrens.com. If you're a team leader with a deep understanding of SEO, content writing, backlink strategy, and digital growth — this role is for you. You'll manage a small team, develop search strategies, and optimize our digital presence for maximum visibility and impact.

What Youʼll Do:

• Own and drive the full content strategy— from ideation to publishing — for blogs, landing pages, and SEO-rich web assets.
• Write, edit, and optimize SEO-friendly content that ranks well and delivers value to the target audience.
• Build and maintain a high-performance SEO content calendar based on keyword strategy and market trends.
• Conduct keyword research, content gap analysis, and competitor audits to fuel content planning.
• Lead a team of SEO executives and content writers — manage output, ensure quality, and guide improvement.
• Stay updated with Googleʼs algorithm changes, Search Generative Experience SGE, and AI-powered SERP features.
• Leverage AI tools like ChatGPT, Claude, Gemini, and more to enhance content ideation, optimization, and workflow automation.
• Monitor performance using Google Analytics, Search Console, Ahrefs, SEMrush, etc., and optimize based on insights.
• Collaborate with cross-functional teams (design, dev, product) to align SEO strategy with larger business goals.
• Execute backlink strategies and content-driven outreach campaigns for domain authority improvement.
• Track emerging AI and digital trends to keep Refrens.com at the forefront of innovation.

What We Offer

• Opportunity to grow in a fast-paced SaaS startup
• Supportive team culture with ownership and creative freedom
• Competitive salary + performance-based incentives
• Work that creates global impact with over 350k users across 178 countries

Skill Set Required

• Strong expertise in SEO (On-page, Off-page, Technical SEO).
• Hands-on experience with SEO tools like Google Search Console, Google Analytics, SEMrush, Ahrefs.
• Proficient in SEO content writing & editing with a clear understanding of keyword intent and content structuring.
• Backlink strategy, outreach campaigns, and interlinking for domain authority
• Experience in managing and mentoring small teams.
• Excellent communication skills (written and verbal).
• Awareness of latest Google algorithm updates, search trends, and AI integration in SERPs.
• Familiarity with AI tools like ChatGPT, Claude, Gemini, Jasper, etc., and their use in content ideation, research, and optimization.
• Ability to stay ahead of emerging AI trends and evolving SEO strategies

Job Type:

• Full-time, Permanent

Benefits:

• Health Insurance
• Provident Fund

Education:

• Bachelor's degree in Marketing, Mass Communication, or related field (preferred)

Experience:

• 1-3 years in SEO, content strategy, and digital marketing

Language:

• English Fluent – (verbal & written)

Job Type: Full-time

Pay: ₹360,000.00 - ₹480,000.00 per year

Work Location: In person