SEO Specialist

Job Title: SEO Specialist

Job Summary:
We are seeking a results-driven SEO Specialist to improve our website’s search engine rankings, drive organic traffic, and enhance overall online visibility. The ideal candidate will have strong analytical skills, in-depth knowledge of SEO tools, and proven experience in implementing successful SEO strategies.

Key Responsibilities:

• Develop, implement, and manage effective SEO strategies to increase organic traffic and improve SERP rankings.
• Conduct keyword research, competitor analysis, and content gap analysis.
• Optimize website content, landing pages, and metadata for search engine visibility.
• Perform regular technical SEO audits and recommend fixes for issues like site speed, crawl errors, and indexing problems.
• Collaborate with content, design, and marketing teams to ensure SEO best practices are applied.
• Monitor, track, and report on SEO performance using tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar.
• Build high-quality backlinks through outreach and partnerships.
• Stay updated with the latest SEO trends, algorithm updates, and best practices.

Requirements:

• Proven experience as an SEO Specialist or similar role.
• Strong knowledge of SEO tools (SEMrush, Ahrefs, Moz, Screaming Frog, etc.).
• Hands-on experience with Google Analytics, Google Search Console, and Google Tag Manager.
• Understanding of HTML, CSS, and website architecture.
• Experience with content management systems (e.g., WordPress, Shopify).
• Strong analytical and problem-solving skills.
• Excellent communication and collaboration skills.

Preferred Qualifications:

• Bachelor’s degree in Marketing, Digital Marketing, Computer Science, or related field.
• Experience in local SEO and international SEO.
• Knowledge of PPC and social media marketing is a plus.

Employment Type: Full-time

Job Type: Full-time