SEO & SEM Executive

Job Title: SEO & SEM Executive

Company: Aertrip
Location: Ghitorni, Delhi
Industry: Travel & Technology
Experience: 2-4 Years (Travel industry experience preferred)

About Aertrip

Aertrip is a fast-growing travel technology platform committed to redefining the travel experience through innovation, speed, and seamless digital solutions. We are looking for a skilled SEO & SEM Executive who can drive organic and paid growth for our travel products.

Key Responsibilities

• Develop and execute effective SEO strategies (on-page, off-page & technical).
• Conduct keyword research, competitor analysis, and trend monitoring to identify growth opportunities.
• Manage SEM/PPC campaigns across Google Ads, Bing Ads, and other platforms.
• Optimize landing pages and run A/B experiments to improve conversions.
• Handle Google Search Console, Google Analytics & Google Tag Manager (GTM) for tracking and performance measurement.
• Execute link-building strategies and collaborate with the content team for SEO-friendly content.
• Implement schema markup, including travel-specific and job-posting schema.
• Use SEO tools like Ahrefs, SEMrush, Screaming Frog, Moz, Ubersuggest, etc., for audits and optimization.
• Manage and optimize meta search marketing campaigns (Google Flights, Skyscanner, Kayak) — an added advantage.
• Track campaign performance and deliver data-driven reports using KPIs (CPC, CPA, ROAS).
• Stay updated with the latest search engine algorithms, digital trends, and industry best practices.

Must-Have Skills

• Strong understanding of SEO fundamentals (on-page, off-page, technical SEO).
• Hands-on experience in SEM/PPC campaigns.
• Expertise in keyword research, analytics, and competitor insights.
• Proficiency in Google Search Console, Google Analytics & GTM.
• Strong command over SEO tools (Ahrefs, SEMrush, Screaming Frog, Moz, etc.).
• Knowledge of schema markup, landing page optimization & A/B testing.
• Excellent analytical and reporting skills with a data-driven approach.
• Experience in travel website SEO/SEM is a strong plus.

Qualifications

• Bachelor’s degree in Marketing, Digital Marketing, IT, or related field.
• 1–4 years of relevant experience in SEO/SEM.
• Travel industry experience is preferred but not mandatory.

Job Types: Full-time, Permanent

Pay: ₹30,000.00 - ₹40,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Work Location: In person