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Full Time
We are hiring a Senior Manager Organic Growth to lead our efforts across SEO, AEO, GEO, and App Store Optimization (ASO).
This role owns how users discover us organically across search engines, AI-powered answer systems, generative engines, and app stores. The expectation is not execution alone, but strategy, leadership, experimentation, and measurable business impact. We are looking for a leader who can not only lead, but get hands on and execute.
The ideal candidate is:
A master SEO
A forward-looking search strategist
An exceptional marketer
Someone who can future-proof organic growth in an AI- and app-first world
Core Responsibilities
1. End-to-End Organic Strategy Ownership
Own the entire organic acquisition charter across:
Web search (SEO)
Answer engines (AEO)
Generative engines / LLMs (GEO)
App Stores (ASO Google Play & Apple App Store)
Define annual and quarterly organic growth roadmaps aligned with business OKRs.
Translate organic visibility into revenue, installs, qualified demand, and long-term brand equity.
Move beyond rankings and installs to incrementality, efficiency, and compounding growth.
2. SEO Mastery (On-page, Off-page & Technical) Technical SEO
Lead technical SEO across:
Crawlability, indexation, site architecture
Core Web Vitals, page speed, mobile-first indexing
JavaScript SEO, faceted navigation, pagination
Canonicals, redirects, structured data, schema at scale
Partner with product and engineering to bake SEO into releases.
Conduct regular audits, log-file analysis, and proactive issue resolution.
Drive intent-led SEO strategy across:
Ecommerce category & product pages (PLPs, PDPs)
Informational and mid-funnel content
Build scalable frameworks for:
Topic clusters
Internal linking
Content depth and freshness
Ensure content is optimised for users, search engines, and AI systems.
Lead ethical, scalable authority and link-building strategies.
Build topical authority and trust signals through digital PR, partnerships, and content-led initiatives.
Monitor backlink health, competitive authority gaps, and brand mentions.
3. Ecommerce SEO Excellence
Proven experience ranking high-intent ecommerce pages, not just blogs.
Deep understanding of:
Category taxonomy
Filters and faceted navigation
Duplicate content challenges
SEO-friendly merchandising
Balance SEO performance with UX, conversion, and revenue goals.
4. App Store Optimization (ASO)
Own ASO strategy for Google Play Store and Apple App Store.
Drive app discovery and installs through:
Keyword research and optimisation
App titles, descriptions, short descriptions, subtitles
Visual assets (icons, screenshots, videos) in collaboration with design
Optimise for:
Store rankings
Conversion rates (CVR)
Ratings and reviews velocity
Run experiments on:
Store listing variants
Messaging and positioning
Align ASO with SEO, brand, and performance marketing for unified organic growth.
Track and report on organic installs, keyword rankings, and retention impact.
5. AEO (Answer Engine Optimisation)
Own visibility across:
Featured snippets
People Also Ask
Voice search
Knowledge panels
Build systems for:
Question-based content
Structured answers
Schema-led optimisation
Measure success beyond clicks brand recall and answer ownership.
6. GEO & LLM Visibility (Future of Search)
Lead the organisation s approach to Generative Engine Optimisation (GEO).
Develop strategies to improve visibility and citations across:
ChatGPT
Gemini
Perplexity
Copilot and similar LLMs
Focus on:
Entity optimisation
Brand authority signals
Source credibility and citation likelihood
Stay at the forefront of AI-led search evolution and educate internal teams.
7. Analytics, Measurement & Reporting
Define what success means for organic beyond vanity metrics.
Track and report on:
Organic traffic, rankings and revenue
Assisted conversions
App installs and CVR
Share of voice (search & app stores)
Build dashboards that leadership can rely on.
Use tools such as:
Google Search Console, GA4
Ahrefs / Semrush
App Store Connect, Google Play Console
Internal BI tools
Crawling tools
8. Leadership & Influence
Act as the organic growth thought leader within marketing.
Mentor and upskill SEO, ASO, and content team members.
Influence product, engineering, design, brand, and PR teams.
Represent organic growth in leadership forums with confidence and clarity.
Must-Have Qualifications Experience & Impact
5 7+ years of deep, hands-on experience in SEO.
Proven experience driving ecommerce SEO growth.
Demonstrable, metric-backed wins (traffic, revenue, installs, rankings).
Strong mastery across on-page, off-page, technical SEO.
Hands-on experience with App Store Optimization.
Ability to scale organic growth across web and app ecosystems.
Actively experimenting with AEO and GEO.
Strong understanding of how AI and LLMs are reshaping discovery.
Comfortable operating without playbooks.
Thinks like a marketer first, channel expert second.
Understands user intent, messaging, funnels, and conversion.
Can tie organic efforts directly to business outcomes.
Good-to-Have
Experience in large marketplaces or high-scale consumer brands.
Exposure to international SEO or multi-language ASO.
Prior experience building or restructuring organic growth teams.
Thought leadership: speaking, writing, or community involvement.
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