SEO Executive

Job Responsibilities:

• Create and implement inclusive digital marketing strategies by utilising different digital mediums and setting measurable KPIs.
• Develop and execute effective SEO strategies to drive organic traffic and improve website rankings.
• Conduct keyword research to identify relevant and high-performing keywords for content optimization.
• Optimize website content, including landing pages, blog articles, and product descriptions, for search engines and user engagement.
• Conduct on-page and off-page optimization, including link building, to improve website visibility and authority.
• Monitor website performance using SEO tools and analytics platforms, such as Google Analytics and Search Console, to track key metrics and identify areas for improvement.
• Perform regular website audits to identify technical issues, improve site speed, and ensure proper indexing by search engines.
• Stay up-to-date with industry trends and search engine algorithm changes to adapt SEO strategies accordingly.
• Collaborate with content creators, web developers, and designers to ensure SEO best practices are implemented throughout the website.
• Analyze competitors' SEO strategies and identify opportunities to stay ahead in organic search rankings.
• Generate reports and present findings to the marketing team and management to showcase the impact of SEO efforts.
• Collaborate with other teams (like content, sales, and customer service) to ensure cohesive and effective marketing campaigns.
• Manage digital campaigns, monitor performance reports, analyse data, and make data-driven recommendations.
• Optimise website performance, including organic traffic, bounce rate, and conversion rates to improve user experience and drive lead generation.
• Assist in managing PPC campaigns on multiple platforms (e.g., Google Ads, Bing Ads).
• Identify campaign optimization opportunities through keyword research and analysis.
• Track and report campaign performance, including clicks, conversions, and ROI.
• Provide engaging ad text and landing page suggestions to enhance campaign effectiveness.
• Collaborate with the PPC team for campaign adjustments and strategy.

Job Type: Full-time

Pay: From ₹20,000.00 per month

Benefits:

• Cell phone reimbursement

Schedule:

• Day shift
• Fixed shift

Supplemental Pay:

• Yearly bonus

Work Location: In person

Expected Start Date: 16/07/2025