SEO Content Writer

As an SEO Content Writer, you’ll be responsible for creating engaging and informative content that drives traffic and boosts rankings. Your main goal will be to write content that is optimized for search engines while remaining interesting and compelling for readers. You will work closely with marketing and content teams to identify topics, trends and develop content that aligns with business goals. You’ll need strong writing skills, knowledge of SEO best practices and the ability to work independently. If you’re a creative thinker with a passion for writing and digital marketing, this may be the perfect job for you.

Responsibilities

• Develop and execute content strategies that align with business goals and target audience.
• Create and publish high-quality, engaging and relevant content that addresses the needs of the target audience.
• Conduct keyword research and optimize content for search engines.
• Collaborate with cross-functional teams, including designers, developers and marketers, to ensure consistency and efficacy of content.
• Monitor and analyze website traffic and engagement metrics to continuously improve content performance.
• Stay up-to-date with industry trends and best practices in SEO, content marketing and digital marketing.
• Write and edit website copy, blog posts, social media content, emails and other marketing materials.
• Ensure all content is accurate, error-free and aligned with brand voice and messaging.
• Manage editorial calendar and content production schedules.
• Provide guidance and feedback to junior writers and freelancers, as needed.

What skills make a great SEO Content Writer?

• Keyword Research: Identify and target relevant keywords.
• SEO Writing: Write content that’s optimized for search engines.
• On-Page Optimization: Optimize meta tags, headlines and other on-page elements.
• Link Building: Develop a link building strategy.
• Content Creation: Develop content that’s engaging and valuable.
• Social Media: Integrate social media into content strategy.
• Analytics: Monitor and analyze website data to optimize content.
• SEO Tools: Utilize tools like SEMrush and Google Analytics.
• Communication: Collaborate with clients, designers and developers.
• Adaptability: Stay current with industry trends and adapt accordingly.