SEO Content Writer

Job Title: SEO Specialist + Content Writer

Location:

Employment Type:

Experience Level:

Job Summary:

SEO Specialist + Content Writer

You will work closely with SEO, marketing, and web development teams to create compelling web pages, blog posts, landing pages, AI-friendly content, and voice search-friendly articles. This role demands both technical SEO skills and strong writing abilities to produce content that not only ranks but also captivates and converts readers.

Key Responsibilities:

SEO Strategy & Implementation:

• Develop and execute comprehensive

  SEO strategies

  for

  B2B and B2C

  brands to drive organic traffic and improve rankings.
• Conduct

  keyword research

  ,

  competitor analysis

  , and

  SERP intent analysis

  to optimize content for target audiences.
• Implement

  advanced SEO techniques

  like

  schema markup

  ,

  structured data

  , and

  featured snippets

  to increase visibility in search engines.
• Optimize content for

  AEO

  (Answer Engine Optimization),

  VSO

  (Voice Search Optimization), and

  PAA

  (People Also Ask) to target specific search queries.

Content Writing & Creation:

• Write

  SEO-optimized content

  for blogs, landing pages, service/product pages, eBooks, case studies, and more, tailored for B2B and B2C audiences.
• Ensure all written content aligns with

  Google’s E-E-A-T

  (Expertise, Authoritativeness, and Trustworthiness) principles.
• Write

  answer-based content

  optimized for

  featured snippets

  ,

  FAQs

  , and

  PAA

  sections to increase the chances of appearing in zero-click searches.
• Create

  conversational, voice-search optimized

  content designed for platforms like

  Google Assistant

  ,

  Siri

  , and

  Alexa

  .
• Collaborate with other content creators and developers to create

  content that drives conversions

  , is user-friendly, and aligns with business goals.

On-Page SEO & Content Optimization:

• Optimize

  landing pages

  ,

  product pages

  , and

  service pages

  for SEO, UX, and

  CRO (Conversion Rate Optimization)

  .
• Incorporate

  keywords

  ,

  LSI keywords

  ,

  NLP-friendly phrasing

  , and

  schema markup

  into content to enhance search engine visibility.
• Regularly update and optimize existing content to improve

  rankings

  and

  engagement

  .
• Perform

  A/B testing

  on headlines, Meta descriptions, and CTAs to enhance click-through rates and conversions.

Content Strategy & Planning:

• Develop and implement

  content strategies

  based on industry trends, competitor analysis, and search intent.
• Collaborate with the

  SEO team

  ,

  marketing

  , and

  designers

  to ensure content aligns with overall SEO strategy.
• Work on

  content gap analysis

  and create

  topic clusters

  to improve website authority and user engagement.
• Research and identify new content opportunities that align with business goals and SEO priorities.

Performance Tracking & Reporting:

• Use SEO tools such as

  Google Analytics

  ,

  Google Search Console

  ,

  Ahrefs

  ,

  SEMrush

  , and

  SurferSEO

  to track content performance, keyword rankings, and traffic metrics.
• Provide

  regular performance reports

  to stakeholders, offering insights into content performance and suggesting optimization opportunities.
• Measure key SEO KPIs (e.g., organic traffic, conversions, bounce rates, page performance) to ensure the effectiveness of SEO strategies.

Off-Page SEO & Link Building:

• Develop and execute

  white-hat link-building

  strategies to improve domain authority.
• Engage in

  guest posting

  ,

  digital PR

  , and

  content syndication

  to build backlinks.
• Conduct

  backlink audits

  and competitor link analysis to identify opportunities for link acquisition.

Requirements & Qualifications:

• 3+ years

  of experience in

  SEO

  strategy,

  content writing

  , and optimization for

  B2B and B2C

  brands.
• Expertise in

  AEO (Answer Engine Optimization)

  ,

  VSO (Voice Search Optimization)

  ,

  PAA (People Also Ask)

  , and

  SEO optimization

  (on-page, off-page, and technical SEO).
• Strong writing, editing, and proofreading skills, with the ability to create engaging, SEO-friendly content.
• Proficiency with SEO tools such as

  Google Analytics

  ,

  Google Search Console

  ,

  Ahrefs

  ,

  SEMrush

  ,

  SurferSEO

  , and

  Clearscope

  .
• Ability to research, write, and plan content that aligns with

  user intent

  ,

  conversion strategies

  , and SEO best practices.
• Familiarity with

  schema markup

  ,

  structured data

  , and advanced SEO features such as

  featured snippets

  and

  passage indexing

  .

• Experience with content management systems (CMS)

  like

  WordPress

  and

  HubSpot

  .

• Basic HTML/CSS knowledge

  to make minor content and formatting adjustments.
• Strong understanding of

  conversion optimization

  , content funnels, and creating high-converting landing pages.

Preferred Qualifications:

• Experience in writing

  long-form content

  ,

  whitepapers

  ,

  case studies

  , and

  industry reports

  .
• Knowledge of

  AI-generated content

  ,

  AI-assisted workflows

  , and

  AI SEO trends

  .
• Familiarity with

  mobile SEO

  ,

  local SEO

  , and

  e-commerce SEO

  .
• Ability to collaborate with developers, designers, and other teams to implement SEO-driven content strategies.

Why Join Us?

• Work with a

  dynamic SEO and Content team

  focused on measurable growth and high-impact projects.
• Access to

  premium SEO tools

  and

  AI-driven optimization workflows

  .
• Opportunity to work on impactful projects with

  top B2B and B2C brands

  .
• A

  collaborative

  ,

  growth-oriented

  environment with continuous learning opportunities.

• Competitive salary

  and

  performance-based incentives

  .

SEO specialist

Apply Now!

pavan@varundigitalmedia.com