SEO Content Specialist

Join Apna Advantage to help build a career platform that empowers students to transform their futures. You’ll shape a fast growing edtech vertical within Apna’s 60M+ user ecosystem and leave a lasting mark on the industry.

About Apna:

Founded in 2019 by Nirmit Parikh, Apna is India’s fastest unicorn, connecting 60M+ jobseekers with 250,000+ businesses. Backed by global investors like Sequoia and Tiger Global, Apna is revolutionizing livelihoods across India.

About Apna Advantage:

Apna Advantage, our new EdTech vertical, expands beyond job matching to deliver:

• Premium Online Education with UGC-accredited programs from top universities
• Career Success Ecosystem with access to 700,000+ recruiters and real job interviews
• Personalized Career Journeys with dedicated facilitators, AI-powered prep tools, and guaranteed interviews

Role Overview:

Title: SEO Content Specialist

Requirement: 1

Location: Bangalore (WFO - Domlur)

Experience: 2-3 years

Industry: Edtech

CTC: 5-6L

Requirements

What You'll do:

• Research and identify high-impact keywords and content opportunities
• Plan, write, and optimize SEO-focused content (blogs, guides, landing pages) aligned with Apna Advantage’s goals
• Track, analyze, and report on organic traffic and keyword performance
• Collaborate with design, product, and marketing teams to ensure content aligns with business objectives
• Refresh and optimize existing content to improve rankings and conversions
• Assist in building scalable, programmatic SEO pages for long-term traffic growth

What we're looking for:

• 1-3 years of experience in SEO content writing or content marketing
• Strong understanding of SEO best practices, keyword research, and on-page optimization
• Excellent writing and editing skills with a student-first mindset
• Comfortable working with SEO tools (Google Search Console, Ahrefs, SEMrush)
• Organized, proactive, and data-driven

What's In for you:

✨ Build expertise in scalable SEO and content-led growth

✨ See your work directly influence organic traffic and student enrollments

✨ Grow in a fast-paced, impactful environment while shaping India’s career advancement ecosystem