Associate - Performance Marketing

Job Description

apna - Transforming Careers Through Technology Since 2019, apna has connected over 60 million jobseekers with more than 250,000 enterprises and small businesses across India. Founded by Nirmit Parikh, a Stanford graduate and serial entrepreneur who recognized the challenges in entry-level hiring, apna has rapidly grown to become India's fastest unicorn in 2021—achieving this milestone in just 21 months. Backed by marquee global investors - Insight Partners, Tiger Global, Lightspeed India, Sequoia Capital, and GSV, we're revolutionizing livelihood creation across India. Role Overview: Title: Associate - Performance Marketing Requirement: 2 Location: Bangalore (WFO - Domlur) Experience: 1-2 years Industry: Agency CTC: 8-10L Requirements Responsibilities: Execute performance campaigns end-to-end on Google & Facebook Manage various campaign types: app installs, search, PMax, lead/demand generation Track campaign performance via Google/Facebook dashboards and tools like Mixpanel & Branch Own CAC, CPR, CPV, CPL metrics Liaise with affiliate partners for quality traffic Share insights with the creative team to improve performance