SEO Analyst

• Keyword Research and Analysis: Conduct comprehensive keyword research using SEMrush and Ahrefs to identify high-potential keywords for both new and existing content.
• On-page Optimization: Collaborate with our content team to implement on-page optimization strategies, including optimizing meta tags, headers, and content structure to enhance search visibility and user experience.
• Technical SEO: Utilize your expertise in technical SEO to perform regular site audits using tools like Screaming Frog, identifying and resolving issues related to site speed, crawlability, indexation, and mobile-friendliness.
• Off-page Optimization: Develop and execute off-page SEO strategies to build high-quality backlinks, foster relationships with relevant websites, and enhance the domain's authority.
• Competitor Analysis: Monitor and analyze competitor strategies using various tools, extracting insights to refine and improve our own SEO approach.
• Data Analysis and Reporting: Regularly track, measure, and report on key SEO metrics using tools like Google Analytics, SEMrush, and Ahrefs. Generate actionable insights to adjust and optimize strategies accordingly.
• Algorithm Updates: Stay up-to-date with the latest search engine algorithm changes and industry trends to ensure compliance and adapt strategies as needed.

Minimum Qualifications

• Proven experience as an SEO Analyst with a strong track record of improving organic search performance.
• Proficiency in using tools such as SEMrush, Ahrefs, and Screaming Frog for keyword research, competitive analysis, and technical audits.
• In-depth knowledge of technical SEO elements, including website structure, crawlability, indexation, and site speed optimization.
• Demonstrated ability to optimize on-page elements, including meta data, headers, and content, to align with SEO best practices.
• Experience with off-page SEO strategies, including link building, influencer outreach, and content promotion.
• Analytical mindset with the ability to interpret data, draw insights, and make data-driven recommendations.
• Familiarity with Google Analytics and Google Search Console for tracking and reporting on SEO performance.
• Strong communication skills to collaborate effectively with cross-functional teams and present findings clearly.
• A degree in Computer Science, Software Engineering, or a related field