SEO Analyst cum Performance Marketer

Job Description

Proven experience as an SEO Specialist with a minimum of 2 years of experience. Strong knowledge of SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Clarity etc. Familiarity with content management systems (CMS) and website development best practices. Deep knowledge of on-page and off-page SEO, blog optimization, backlinking, and related activities. Proven track record of successfully improving website rankings and organic traffic. Experience in optimizing YouTube channels and videos for search. Excellent understanding of on-page, off-page, and technical SEO. Strong analytical skills and the ability to interpret data to drive SEO strategies. Creative mindset with a keen eye for detail. Excellent written and verbal communication skills. Ability to work independently and as part of a team. Must be a creative thinker with the ability to generate innovative SEO strategies. Located in or around Saket, Delhi. Experience in the Skin and Hair industry is a plus. Plan, execute, and optimize paid campaigns across Google Ads, Meta (Facebook & Instagram), and other ad platforms. Manage ad budgets, analyze metrics, and adjust strategies for better ROI. Conduct A/B testing on ads, landing pages, and CTAs to optimize conversions. Track and report on KPIs such as CAC, ROAS, CTR, and CPL. Implement retargeting strategies to nurture leads and improve customer engagement. Monitor competitor campaigns and stay updated on industry trends. Collaborate with designers to create compelling ad creatives and banners. Optimize landing pages for better performance and conversions. Job Types: Full-time, Permanent Pay: ₹25,000.00 - ₹30,000.00 per month Benefits: Provident Fund Schedule: Day shift Work Location: In person