Senior Vice President Marketing

Job Description

Job Title: Senior Vice President - Marketing Location: Mumbai ( 907, plot no 74, 906, Sector 15, CBD Belapur, Navi Mumbai, Maharashtra 400614) Mumbai (Preferred) | Open to Pan-India & GCC Markets Reports To: Chief Executive Officer (CEO) Company: ROPERTYPISTOL(Permanent And Direct Payroll) Position Overview: We are seeking a dynamic and visionary Senior Vice President Performance Marketing to lead and scale our national and international marketing engine. This role will be at the strategic heart of the organizations growth mandate, with full ownership of the performance marketing ecosystem across India and the GCC. The ideal candidate brings a blend of strategic foresight, hands-on executional expertise, cross border market fluency, and stakeholder gravitas. This individual will be responsible for designing scalable lead-generation models, managing multi-crore budgets, and delivering quantifiable business outcomes by building a world-class marketing organization. Key Responsibilities : 1. Growth & Performance Marketing Leadership • Develop and own the full-funnel performance marketing blueprint for customer acquisition, engagement, and retention across all paid and owned channels. • Drive cross-channel marketing strategies using a data-driven approach, encompassing Google Ads, Meta, YouTube, programmatic, SEO/SEM, affiliate, referral, influencer, and content based lead generation. • Introduce predictive marketing models, AI-driven campaign optimization, and marketing automation solutions to improve targeting efficiency. • Consistently track, analyze, and optimize performance metrics such as CAC, CPL, CPQL, ROAS, LTV, and channel attribution. • Set and exceed quarterly lead generation goals aligned with topline revenue targets, ensuring a scalable marketing architecture is in place. 2. Market Intelligence & Consumer Foresight • Establish a competitive intelligence framework to monitor real-time market trends, customer behavior, and competitor strategy in India and GCC. • Commission regular consumer research studies to support segmentation, personalization, and campaign positioning. • Identify white spaces and emerging demand trends to guide product-market fit and regional expansion strategies. • Convert data insights into compelling narratives that influence product, pricing, and sales decisions at the leadership level. 3. Executive Stakeholder Management • Operate as a strategic partner to the CEO, CXOs, and Business Unit Heads in shaping marketing's contribution to enterprise growth. • Liaise with investor relations, product leadership, and business finance teams to align marketing metrics with enterprise KPIs. • Represent the marketing function in board meetings, strategy reviews, and investor discussions. • Drive cross-functional collaboration with Sales, Tech, Product, and Ops to ensure lead-to revenue alignment. 4. National & Cross-Border Marketing Ownership • Lead marketing efforts across Tier 1 and Tier 2 Indian cities and GCC regions including UAE, Saudi Arabia, Qatar, and Oman. • Design regional GTM strategies by tailoring content, creatives, media mix, and lead-gen methods to reflect local cultures and buyer personas. • Establish market-entry frameworks for new GCC locations, backed by feasibility studies and demand mapping. • Build a regional network of channel partners, marketing agencies, and brand collaborators to localize impact. 5. Budgeting, ROI Governance & Operational Excellence • Lead end-to-end marketing budgeting, planning, and ROI forecasting with strict governance on cost vs. acquisition metrics. • Continuously evaluate marketing investment efficiency, reallocate spends based on dynamic performance insights, and course-correct swiftly. • Implement Martech tools and dashboards for real-time visibility across acquisition pipelines, campaign performance, and ROI benchmarks. • Ensure audit-ready documentation, performance reviews, and cost discipline across all marketing functions. Requirements: • 1520+ years of experience in P erformance/Growth marketing , with at least 5 years in a senior leadership or CXO-equivalent capacity. • Proven success in leading large-scale marketing operations across India and international markets, preferably in real estate, fintech, edtech, or high-ticket B2C categories. • Deep understanding of marketing funnels, channel performance mechanics, attribution models, and lifecycle marketing. • Strong experience in GCC marketing strategy , consumer segmentation, media buying, and regional marketing partnerships. • Hands-on expertise in using platforms such as Google Ads, Meta Business Suite, LinkedIn Campaign Manager, HubSpot, Salesforce, and marketing automation suites . • MBA/PGDM from a Tier 1/Tier 2 institute is preferred. Benefits: Competitive salary and comprehensive benefits package. Opportunities for professional development and career growth. A collaborative and innovative work environment. Access to the latest technologies and tools in the industry.