Senior TL Brand Communication

Jio-bp is an Indian fuels and mobility joint venture between Reliance Industries Limited (RIL) and UKs bp plc. With the vision to become a solution provider of choice for mobility in India, the joint venture leverages Reliances presence across 21 states and its millions of consumers through the Jio digital platform. bp brings its extensive global experience in high-quality differentiated fuels, lubricants, retail, and advanced low-carbon mobility solutions.

• Supporting all Jio-bp CVPs / Tracks / Businesses / Formats with their Communication requirements basis CVP shared by the respective businesses / formats


• Developing and Executing Annual Communication Plan / Calendar, including communication for new OTP Ros


• Formulation & deployment of Hero, Hub, Hygiene level campaigns


• Developing AV Material and Aids for Brand Communication


• Developing Communication Campaign (Thematic, Schematic, and Awareness. Leveraging / Strengthening the CVP) & BTL plans for state teams to implement


• Designing & development of campaign & supporting internal and field teams within pre-defined TAT


• Mainline Agency, Design Studio, Media Planning and Buying agency & other BTL agency evaluation and on-boarding


• Engaging with media agency for planning, evaluation and execution of campaign through optimised and effective media strategy


• Supporting execution of communication with BTL engagement across the retail network through national/regional and local agencies


• Engage with research lead to develop & execute pre/post comms eval studies, brand track, and other research for effective communication


• Ensure Comms Success Matrix are met along with ROI driven cost effectiveness of marketing programs through efficient communication initiatives

• MBA (Marketing) / Post Graduation in Marketing / Brand / Mass Communication

• Min. 12 years experience in Brand and Communication (Advertising / Mass Communication) with a previous track record of planning and implementing brand / communication campaigns at Pan India level across on-ground, on-air and on-line mediums.


• Experience in manging full service advertising agencies and on-site design studio.


• Experience in role of both team leader and an individual contributor to the organisation

• MBA (Marketing) / Post Graduation in Marketing / Brand / Mass Communication


• Familiarity to software like Corel Draw, Photoshop, AI, etc.


• Team management / Liaison with external agencies direct and indirect and maturity in handling cross functional relations


• Good Interpersonal, communication and problem-solving skills


• Accuracy and attention to detail


• Ability to see through problem areas for a solution which is effective and efficient