Senior Strategist

You will be joining Grapes Worldwide, an Integrated Communication agency that specializes in creating Story-Enabled Growth. As a Strategic Planner, your main responsibility will be to develop and implement strategic plans that align with client objectives by utilizing research insights and collaborating with creative and account teams to deliver impactful communication strategies. Your key responsibilities will include conducting brand, category, and consumer research to understand client briefs, objectives, challenges, and success metrics. You will analyze competitors and consumer insights to define consumer cohorts and brand perceptions. Additionally, you will develop brand positioning, purpose, values, key messaging frameworks, and Go-To-Market (GTM) communication strategies for offline and online channels. You will also work on digital strategy across owned, earned, and paid media to meet client objectives. In this role, you will establish KPIs and metrics to track brand and business progress, prepare review presentations, and manage relationships with senior client leadership. Furthermore, you will be responsible for developing strategies for new business development, scaling existing business opportunities, and implementing training strategies for planning and client servicing teams to enhance account management. To qualify for this position, you should have a Bachelors/Master's degree in Marketing, Business, Communication, or a related field, with a preference for a Master's degree. You should have at least 5 years of proven experience in strategic planning within a communication or advertising agency, strong analytical skills, and excellent communication and presentation abilities. Proficiency in integrated strategy, leadership skills, team development experience, and the ability to manage multiple projects in a fast-paced environment are also required. You should be open to travel for research both nationally and internationally. In return, Grapes Worldwide offers a competitive salary and benefits package, opportunities for professional growth and career development, a collaborative and innovative work environment, and the chance to work on high-profile projects with leading brands across international markets.,